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    <loc>https://www.downstage.media/blogindex/messaging-for-leaders-improv-communication</loc>
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    <lastmod>2026-03-31</lastmod>
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      <image:title>Blog Index - Messaging for Leaders: What Improv Teaches About Clear Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog Index - Messaging for Leaders: What Improv Teaches About Clear Communication - Make it stand out</image:title>
      <image:caption>Annie Figenshu joins Brett Hoogeveen on The Better Culture Podcast to talk about clear communication, improv, and messaging for leaders.</image:caption>
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      <image:title>Blog Index - Messaging for Leaders: What Improv Teaches About Clear Communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.downstage.media/blogindex/linkedin-company-page-employee-engagement</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
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      <image:title>Blog Index - LinkedIn Employee Engagement Strategy: The Multiplier Effect - Make it stand out</image:title>
      <image:caption>Employee engagement multiplies LinkedIn Company Page reach. When employees comment or share a post, it exposes the content to their networks and increases total impressions.</image:caption>
    </image:image>
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      <image:title>Blog Index - LinkedIn Employee Engagement Strategy: The Multiplier Effect - Make it stand out</image:title>
      <image:caption>Employee engagement isn’t about gaming LinkedIn’s algorithm. It’s about working with how the platform is designed: people amplifying people.</image:caption>
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    <loc>https://www.downstage.media/blogindex/use-ai-in-leadership-marketing-and-content</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-02</lastmod>
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      <image:title>Blog Index - Newly Released Books for Using AI Strategically in Leadership and Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/4e06b4f9-8fd0-4502-bacd-58ab3c482e80/ai-strategy-for-leaders-57-percent-lack-internal-expertise.png</image:loc>
      <image:title>Blog Index - Newly Released Books for Using AI Strategically in Leadership and Marketing - Make it stand out</image:title>
      <image:caption>57% of CEOs say they lack the internal expertise to meet their AI needs. Strategy and leadership judgment matter more than tool access. Kearny.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/8877023c-3c02-45a5-bf95-cbd5ca438cb2/allison-shapira-ai-strategy-for-leaders-pull-quote.png</image:loc>
      <image:title>Blog Index - Newly Released Books for Using AI Strategically in Leadership and Marketing - Make it stand out</image:title>
      <image:caption>Leadership is about trust and connection. AI should help you show up at your best, especially in high-stakes moments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1c3d7836-9cbb-448a-8086-ee5c9d52b5cb/david-newman-ai-strategy-for-leaders-market-eminence-quote.png</image:loc>
      <image:title>Blog Index - Newly Released Books for Using AI Strategically in Leadership and Marketing - Make it stand out</image:title>
      <image:caption>Strong positioning makes it risky to choose anyone else. AI can sharpen your differentiation, not dilute it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/3ce68628-b0c6-451b-802f-d25b90cce439/erika-heald-ai-strategy-for-leaders-content-foundations-quote.png</image:loc>
      <image:title>Blog Index - Newly Released Books for Using AI Strategically in Leadership and Marketing - Make it stand out</image:title>
      <image:caption>When your brand voice and content systems are documented, AI produces strategic value instead of generic output.</image:caption>
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  <url>
    <loc>https://www.downstage.media/blogindex/visual-identity-for-thought-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/29f8ca46-2132-4f9b-9d97-28b1282bb652/visual-identity-for-thought-leaders-annie-figenshu-lee-seidenberg.png</image:loc>
      <image:title>Blog Index - Create a Visual Identity That Tells the Right Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/93f604ef-bd93-4ba6-b5cf-b3e2b5fb3e71/Mastering+Brand+Visual+Identity+Guide.png</image:loc>
      <image:title>Blog Index - Create a Visual Identity That Tells the Right Story - Make it stand out</image:title>
      <image:caption>Visual identity works at the intersection of clarity and consistency. Small inconsistencies across touchpoints signal bigger questions about your brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2b5869e6-167f-4f1d-a8c2-bd97644f5619/visual-identity-supports-your-brand-story.png</image:loc>
      <image:title>Blog Index - Create a Visual Identity That Tells the Right Story - Make it stand out</image:title>
      <image:caption>Your visual identity should reinforce your positioning. Every design choice supports the story you’re telling about who you are and how you operate.</image:caption>
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  <url>
    <loc>https://www.downstage.media/blogindex/dont-be-everywhere-focused-marketing-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:title>Blog Index - Why Your Brand Doesn’t Have to Be on Every Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a3494262-f69e-4181-a496-739344c4e8df/dont-be-everywhere-focused-marketing-strategy+tip+.png</image:loc>
      <image:title>Blog Index - Why Your Brand Doesn’t Have to Be on Every Platform - Make it stand out</image:title>
      <image:caption>A simple content publishing plan prioritizes focus, clarity, and consistency over being everywhere at once.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/6b118f2f-120b-4090-82c9-ee745b535bc7/think-about-the-role-you-play-in-your-audiences-feed-annie-figenshu.png</image:loc>
      <image:title>Blog Index - Why Your Brand Doesn’t Have to Be on Every Platform - Make it stand out</image:title>
      <image:caption>Clear positioning starts with deciding the role you want to play for your audience.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/why-your-network-matters-when-budgets-are-tight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-23</lastmod>
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      <image:title>Blog Index - Why Your Network Matters When Budgets Are Tight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/7dac37bb-14bb-4c66-b4fa-474f5edd7aea/chicago-city-limits-improv-ensemble-annie-figenshu-2008.jpg</image:loc>
      <image:title>Blog Index - Why Your Network Matters When Budgets Are Tight - Make it stand out</image:title>
      <image:caption>L-R: Rob Schiffmann, Stefan Schick, Annie Figenshu, Rick Hip-Flores, and Joe DeGise in the award-winning improv show, Chicago City Limits. 2008.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/8911458a-edef-414c-8236-7884a6966ef5/edelman-trust-barometer-ai-trust-skepticism-2025.png</image:loc>
      <image:title>Blog Index - Why Your Network Matters When Budgets Are Tight - Make it stand out</image:title>
      <image:caption>Data from the 2025 Edelman Trust Barometer shows that trust in and comfort with AI declines as people feel more uncertain and aggrieved, reinforcing why human relationships and trusted networks matter more than ever.</image:caption>
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    <image:image>
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      <image:title>Blog Index - Why Your Network Matters When Budgets Are Tight - Make it stand out</image:title>
      <image:caption>Annie Figenshu in conversation with other StoryBrand Certified Guides at the Coach Builder Summit, 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/f6e142c1-42bf-475e-af6e-003b859a5f1b/how-to-build-and-maintain-business-relationships-framework.png</image:loc>
      <image:title>Blog Index - Why Your Network Matters When Budgets Are Tight - Make it stand out</image:title>
      <image:caption>A simple framework for building and maintaining business relationships that support your clients over time, not just when you need something.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d8b9d064-9e83-4a78-bef2-7b1fa5033358/annie-figenshu-a-lee-judge-book-signing-content-entrepreneur-expo.jpg</image:loc>
      <image:title>Blog Index - Why Your Network Matters When Budgets Are Tight - Make it stand out</image:title>
      <image:caption>Annie Figenshu and A. Lee Judge at a book signing during the Content Entrepreneur Expo. Events, obviously, are great places to build relationships.</image:caption>
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  <url>
    <loc>https://www.downstage.media/blogindex/3-things-help-your-goals-stick-all-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/71431e89-db81-445e-ae5c-a6344db8856e/3-things-help-your-goals-stick-all-year-featured-blog-image.png</image:loc>
      <image:title>Blog Index - What to Put in Place So You Hit Your Goals All Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fdd06005-8e6b-40ba-9291-ebe2c249f8d3/what+you+need+all+year+to+hit+your+goals+Infographic+Posts.png</image:loc>
      <image:title>Blog Index - What to Put in Place So You Hit Your Goals All Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/9d6008b3-0603-437a-b8fa-cc68d510ae99/annie-figenshu-performing-broadways-next-hit-musical-2016.jpg</image:loc>
      <image:title>Blog Index - What to Put in Place So You Hit Your Goals All Year - Make it stand out</image:title>
      <image:caption>Annie Figenshu backstage during a 2016 performance with Broadway’s Next Hit Musical, relying on preparation and muscle memory to step onstage even when motivation wavers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1685126604174-1TM9DPBO4Q8T1XBAGJ60/how-to-grow-your-small-business-workbook-mission-planning.jpg</image:loc>
      <image:title>Blog Index - What to Put in Place So You Hit Your Goals All Year - Make it stand out</image:title>
      <image:caption>Use clear frameworks to move from ideas to consistent action in your small business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2ef77806-0ad4-45e2-9d51-5773ba457025/small-business-flight-school-mentorship-session.jpg</image:loc>
      <image:title>Blog Index - What to Put in Place So You Hit Your Goals All Year - Make it stand out</image:title>
      <image:caption>Quarterly mentorship with Donald Miller helps business owners zoom out, recalibrate, and make better decisions as the year unfolds.</image:caption>
    </image:image>
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      <image:title>Blog Index - What to Put in Place So You Hit Your Goals All Year - Make it stand out</image:title>
      <image:caption>Regular accountability check-ins help business owners stay focused and follow through, even when motivation fades.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/email-deliverability-list-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-20</lastmod>
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      <image:title>Blog Index - Your Email Deliverability Problem Is Really A List Problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/83ed02af-2587-4a2a-935b-27c5160414af/how-much-of-your-daily-email-is-spam-orbit-media-2025.jpg</image:loc>
      <image:title>Blog Index - Your Email Deliverability Problem Is Really A List Problem - Make it stand out</image:title>
      <image:caption>According to Orbit Media and QuestionPro’s 2025 Spam Report, nearly half of people say that 30 percent or more of their daily email is spam. It’s one reason platforms aggressively filter bulk, unsolicited messages.</image:caption>
    </image:image>
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      <image:title>Blog Index - Your Email Deliverability Problem Is Really A List Problem - Make it stand out</image:title>
      <image:caption>Annie Figenshu is an Intuit Mailchimp Pro Partner, working with businesses to build permission-based email strategies that protect deliverability and long-term trust.</image:caption>
    </image:image>
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      <image:title>Blog Index - Your Email Deliverability Problem Is Really A List Problem - Make it stand out</image:title>
      <image:caption>According to Mailchimp, spam filters evaluate campaign metadata, authentication, IP reputation, and audience quality before deciding whether an email reaches the inbox.</image:caption>
    </image:image>
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      <image:title>Blog Index - Your Email Deliverability Problem Is Really A List Problem - Make it stand out</image:title>
      <image:caption>A better alternative to cold emailing: stop using purchased lists, rebuild your audience through opt-in, and focus on intentional one-to-one outreach instead of mass blasts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/how-to-storybrand-brandscipt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5c2afd35-3559-4462-bec0-917ada19d0e7/storybrand-brandscript-clarify-your-message-featured-image.png</image:loc>
      <image:title>Blog Index - How to Use Your StoryBrand BrandScript (Examples Included) - How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing:</image:title>
      <image:caption>9 Ideas</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2061d4b7-57a9-4172-8659-a9b623372582/donald-miller-peace-framework-coach-builder-summit-2025.jpeg</image:loc>
      <image:title>Blog Index - How to Use Your StoryBrand BrandScript (Examples Included) - Make it stand out</image:title>
      <image:caption>Donald Miller introducing the PEACE Framework at the 2025 Coach Builder Summit, where StoryBrand Guides gather for advanced training and certification work.</image:caption>
    </image:image>
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      <image:title>Blog Index - How to Use Your StoryBrand BrandScript (Examples Included) - Make it stand out</image:title>
      <image:caption>Donald Miller and me at the Coach Builder Summit. I continue to train with StoryBrand so the tools I bring to my clients stay sharp and current.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/what-does-this-make-possible</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
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      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/f389601c-9025-4d61-bca6-1af9f99400c4/annie-figenshu-with-donald-miller-storybrand-summit.jpg.jpeg</image:loc>
      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>I first heard the question “What does this make possible?” from Donald Miller. It’s shaped how I approach every project and challenge ever since.</image:caption>
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    <image:image>
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      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>The post-conference high is real. Without a plan, though, it fades fast. Photo by Parker Young Photography at the 2025 Coach Builder Summit.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1c32c5c7-b833-4095-827d-54f4c012be12/creative-strategy-workshop-thought-leadership-roi-downstage-media.jpg</image:loc>
      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>Creativity isn’t luck, it’s practice. During a live session, Annie Figenshu demonstrates how reframing a simple object can open up your brain to new possibilities. Photo by Parker Young Photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/76601fca-f5f0-4311-b258-0372ca6c0b01/marine-corps-challenge-coins-collection.jpg</image:loc>
      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>My cousin in the Marine Corps, Marty Kazanjian, shared these challenge coins with me. In the military, they mark loyalty, progress, and pride. In business, they’re a powerful reminder that a client’s work matters. They could be an option as atangible milestone to keep clients engaged and connected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5528da6d-7b97-4186-9daa-ed15517db0a0/IMG_4608.jpg</image:loc>
      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/511a54ab-aeb3-4611-8ce2-95fbef01459e/annie-figenshu-leading-interactive-workshop-with-marketers.jpg</image:loc>
      <image:title>Blog Index - What Does This Make Possible? The Question To Ask After Attending a Conference - Make it stand out</image:title>
      <image:caption>During the session, we practiced seeing everyday objects in new ways. Creativity opens the door to strategy, and strategy opens the door to possibility.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/direct-response-website-tips-thought-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1763385431317-4OHC9XKVCCHQTSWA4D2R/Mailboxes+stuffed+with+junk+mail%2C+illustrating+lessons+from+direct+response+marketing+for+improving+website+clarity+and+conversion.</image:loc>
      <image:title>Blog Index - What Thought Leaders Can Learn from Junk Mail About Clearer Websites - Make it stand out</image:title>
      <image:caption>Overflowing mailboxes show how quickly people decide what to ignore — the same split-second judgment they make on your website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fdb7757c-2b44-46bd-bd17-38d0d5463df3/kristin-madeja-storybrand-squarespace-designer-headshot.jpeg</image:loc>
      <image:title>Blog Index - What Thought Leaders Can Learn from Junk Mail About Clearer Websites - Make it stand out</image:title>
      <image:caption>Kristin Madeja, StoryBrand Certified Guide and Squarespace Circle member, blends direct response strategy with beautiful, high-converting website design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e8cf1ac0-02dd-4193-a1eb-2670b9576765/direct-mail-lessons-for-websites-infographic-kristin-madeja.png</image:loc>
      <image:title>Blog Index - What Thought Leaders Can Learn from Junk Mail About Clearer Websites - Make it stand out</image:title>
      <image:caption>This infographic highlights the five direct response lessons Kristin Madeja recommends for building clearer, higher-converting websites.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/revive-neglected-blog-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/83661398-c4c8-44c9-83cb-4761704ef563/Revive+Neglected+Blog+Featured+Blog+Image.png</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/81b3ebd9-e8ad-4081-a2b5-0bf521653d9e/orbit-media-2025-blogging-frequency-results-chart.jpeg</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>According to Orbit Media’s 2025 Blogger Survey, publishing more frequently correlates with stronger results, with multiple-times-per-week bloggers outperforming all other groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bf0c7dcf-bdf8-4153-8239-1cc46f396604/squarespace-circle-day-2025-annie-figenshu-elevator.jpg</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>Heading up to Squarespace headquarters forCircle Day 2025, where AI search, content strategy, and website performance took center stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/73ec8268-ca23-4aff-a518-9a14c601b818/squarespace-circle-day-2025-annie-figenshu-jennifer-barden.jpeg</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>Annie Figenshu and Jennifer Barden at Squarespace Circle Day 2025, where conversations about content, websites, and strategy sparked the ideas behind this post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/00e7511b-cb51-470c-bed2-5ad3de5fd9b8/where+AI+and+Search+tools+draw+from.png</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>AI and search tools pull from a wide range of digital sources. A strategic blog helps anchor your expertise across all of them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/0755befa-4a1c-4299-b9d8-c90d0b103159/orbit-media-2025-blog-elements-driving-results-chart.jpeg</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>Orbit Media’s 2025 data shows that rich media elements like video, audio, and contributor quotes drive stronger blogging results than images alone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/f91de3d3-9701-4189-9b13-3b167177630a/orbit-media-2025-blog-visuals-per-post-chart.jpeg</image:loc>
      <image:title>Blog Index - Why Thought Leaders Should Revive Their Neglected Blogs in 2026 - Make it stand out</image:title>
      <image:caption>Orbit Media’s 2025 data shows that most bloggers use two to three visuals per post, while only a small percentage create highly visual content with four or more images.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/how-to-name-your-offer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/40a526f9-f218-41f0-be5e-42fee3a43394/how-to-name-your-offer-annie-figenshu-lynn-tickner-featured-image.png</image:loc>
      <image:title>Blog Index - How to Name Your Offer So It Actually Sells - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/9524b1e1-4ec3-454a-b304-d21f2e79b06d/annie-figenshu-lynn-tickner-coach-builder-summit-nashville.jpg</image:loc>
      <image:title>Blog Index - How to Name Your Offer So It Actually Sells - Make it stand out</image:title>
      <image:caption>Annie Figenshu and Lynn Tickner at the Coach Builder Summit in Nashville, where they learned from Donald Miller and other top messaging and marketing thinkers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/8a5721a4-e9a1-445e-9f92-dca1d22948a1/what-job-will-your-product-name-do-infographic.png</image:loc>
      <image:title>Blog Index - How to Name Your Offer So It Actually Sells - Make it stand out</image:title>
      <image:caption>A strategic name should do one job clearly. This framework helps you choose the right direction for your product or offer name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/b6d3ba7a-96cc-46da-b370-5c25887cef3e/lynn-tickner-brand-photo.jpg</image:loc>
      <image:title>Blog Index - How to Name Your Offer So It Actually Sells - Make it stand out</image:title>
      <image:caption>Lynn Tickner, founder of Ink and Key, specializes in helping brands develop clear and strategic names that stand the test of time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1666906455577-LYZUN9EJCP5ZAEBNOVH7/Web+-+StoryBrand+Guide+Badge.png</image:loc>
      <image:title>Blog Index - How to Name Your Offer So It Actually Sells - Make it stand out</image:title>
      <image:caption>Annie Figenshu and Lynn Tickner are both StoryBrand Certified Guides.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/content-production-team-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d70668a4-188c-4088-b7b8-4323afa10ed6/content-production+team.png</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/05ae000c-4d09-4d9a-87cb-b113506f34ba/content-production-team-roles-infographic-downstage-media.png</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/77f9ec35-164f-4448-8500-52da8c7925e9/thought-leadership-success-metrics-b2b-2026.jpeg</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d3c29bb2-f647-4fe0-900d-7dc7aa2579e2/b2b26-biggest-challenges-05.jpeg</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2e927430-3462-4f3f-b366-5135f42de332/content+production+team+wide+Events%2C+Lives+%26+Save+The+Date+Promo+Posts.png</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Build Your Content Production Team</image:title>
      <image:caption>Learn the three roles that turn ideas into a repeatable content system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e4067ce1-17a1-4744-b60b-58b5d78f8fb9/annie-figenshu-robert-rose-valuable-friction-book.jpeg</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>Annie Figenshu with author and strategist Robert Rose, whose book Valuable Friction explores why slowing down can create stronger marketing systems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bd30b556-4bf0-4a99-a39f-45a584a1679d/b2b-marketers-content-strategy-effectiveness-change-2026-cmi-marketingprofs.jpg</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>According to the B2B Content and Marketing Trends: Insights for 2026 report, 61% of B2B marketers saw an improvement in their content strategy effectiveness this year, with 13% reporting significant gains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/7c628dc7-0f44-44cf-b341-c12b1ad4eb53/factors-b2b-marketers-content-strategy-effectiveness-2026-cmi-marketingprofs.jpg</image:loc>
      <image:title>Blog Index - The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System - Make it stand out</image:title>
      <image:caption>New data shows that new technology implementation was a top driver of improved content performance for B2B marketers in 2026.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/mailchimp-pro-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/acb6b915-9a41-41d4-916e-a1e68c5d00ed/MailChimp+Pro+Partner.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/922e5866-829e-43f1-8708-5ef5bf3965bf/mailchimp-revenue-blueprint-email-impact-61-percent.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>According to Mailchimp’s Revenue Blueprint study, 61% of Revenue Leaders report that email has a significant impact on their organization’s growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/7d5e9c91-41ec-4b3e-aa75-1677dea8e9a5/mailchimp-partner-event-bowery-hotel-nyc.jpg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>At Mailchimp’s recent partner event at Manhattan’s Bowery Hotel, attendees gathered for sessions on strategy and innovation. Annie Figenshu attended. And stole a lot of swag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2610963b-ab9f-426f-8446-71f74688283e/annie-figenshu-mailchimp-partner-event-nyc.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Annie Figenshu. Before she jammed as much swag into her bag as she could. Bonus? Part of the swag was a backpack so she had more room to jam stuff into!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/4f804a1d-2903-4fca-bed2-39bef26a8e2b/Animated+LinkedIn+-+Mailchimp+Academy+Email+Marketing+Certification.gif</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Annie Figenshu is Mailchimp Email Marketing Certified, ensuring campaigns are built on proven strategy and best practices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/10a9e7ff-6aa8-4964-85e4-7b357442024e/channels-generate-awareness-performance-vs-baseline-marketers.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Performance-Obsessed Marketers lean more heavily on direct channels like email, SMS, and chat to generate brand awareness, while Baseline Marketers spread efforts across social media, websites, and digital ads. (Source: Mailchimp, The Revenue Blueprint, 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bd87bd69-6a54-4257-b3f0-bb4137076e4e/types-of-automated-email-marketing-performance-vs-baseline.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Performance-Obsessed Marketers go beyond welcome emails, using robust automations like back-in-stock alerts, post-purchase instructional emails, and behavior-based triggers to create more personalized customer journeys. (Source: Mailchimp, The Revenue Blueprint, 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2ae8e925-49c1-432f-a683-6f0231300780/mailchimp-email-automations-certified-badge.gif</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Annie Figenshu is Mailchimp Email Automations Certified, bringing advanced expertise in building automated campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5c776b1a-6b32-4890-b66b-058de6e7d95f/benefits-of-personalization-revenue-leaders-vs-baseline.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Revenue Leaders see stronger results from personalization, reporting higher customer engagement, loyalty, conversions, revenue, and brand recognition compared to Baseline Marketers. (Source: Mailchimp, The Revenue Blueprint, 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/b82a713c-18ac-4182-a298-a2b95125731b/marketers-using-generative-vs-analytical-ai.jpeg</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Most marketers are already using AI, with 76% adopting Generative AI for content creation and 82% using Analytical AI to predict outcomes and spot trends. (Source: Mailchimp, The Revenue Blueprint, 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1fd149a5-8e15-4590-98bc-e5ed2436951b/ai-business-society-2025-member-badge.png</image:loc>
      <image:title>Blog Index - Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp) - Make it stand out</image:title>
      <image:caption>Annie Figenshu is a 2025 member of the AI Business Society, connecting with leaders who apply AI to business growth and strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/blogging-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bc35e2ac-8aa5-4fa5-88e6-5dd805f44617/1754773168289.png</image:loc>
      <image:title>Blog Index - Why Your Company Should Blog (And Why It Has Nothing To Do With SEO) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a61c7fc8-c169-4d5d-b101-fe9bf6ac6610/annie-figenshu-simple-social-media-book.jpg</image:loc>
      <image:title>Blog Index - Why Your Company Should Blog (And Why It Has Nothing To Do With SEO) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/cex-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/912b8f98-ab5d-49e9-9b6e-78495fbacac9/033125-CEX-Speakers-IG-Linkedin+%281%29.png</image:loc>
      <image:title>Blog Index - Where Content Becomes a Business Plan: What to Expect at Content Entrepreneur Expo 2025 - Build Brand Awareness with Engagement Posts</image:title>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Use code SHARKTANK for 15% off your History By Mail subscription.</image:caption>
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      <image:caption>SHARK TANK – “1616” – Entrepreneurs pitch their innovative ideas, including a piece of history delivered, a virtual theme park experience, eco-friendly plantable pots, and a culturally unique greeting card. FRIDAY, APRIL 4 (8:00-9:01 p.m. EDT) on ABC. (Disney/Christopher Willard)</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1d1060c0-eb43-4fbc-8776-e272291b9328/Screenshot+2025-01-25+at+1.31.39%E2%80%AFPM.png</image:loc>
      <image:title>Blog Index - The Email Signup Experiment: What’s Working, What’s Not, and What’s Next - Make it stand out</image:title>
      <image:caption>Downstage Media's email signup pop-up, inviting business owners to receive expert tips on StoryBrand messaging, email marketing, and lead generation strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/ad82ffd1-cd0b-43a2-83bb-8f47066bd965/from+sign+up+to+send.png</image:loc>
      <image:title>Blog Index - The Email Signup Experiment: What’s Working, What’s Not, and What’s Next - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/email-signup-experiment-weekly-update-01-12-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c791e1ed-d73d-44e2-b6cf-c2588ffda305/Screenshot+2025-01-03+at+1.10.24%E2%80%AFPM.png</image:loc>
      <image:title>Blog Index - Wins, Woes, and What’s Next: The Email Signup Experiment, Week 2 - Make it stand out</image:title>
      <image:caption>The email signup form I’ll be experimenting with.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/signup-form-experiment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c791e1ed-d73d-44e2-b6cf-c2588ffda305/Screenshot+2025-01-03+at+1.10.24%E2%80%AFPM.png</image:loc>
      <image:title>Blog Index - Building a Better Email Signup Form: My Experiment to Get 10 New Subscribers by March 31 - Make it stand out</image:title>
      <image:caption>The email signup form I’ll be experimenting with.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/why-im-changing-my-name-to-annie-figenshu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/104c3bfa-17f4-47f0-b528-caab733d7bfe/annie-figenshu-formerly-annie-schiffmann-blog-featured-image.png</image:loc>
      <image:title>Blog Index - Annie Figenshu: the Marketer formerly known as Annie Schiffmann - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5f4d68d4-6bc6-4dce-9c3d-a343ed8bcec3/annie-figenshu-portrait-brick-wall.jpg</image:loc>
      <image:title>Blog Index - Annie Figenshu: the Marketer formerly known as Annie Schiffmann - Make it stand out</image:title>
      <image:caption>Annie Figenshu helps growth-minded businesses clarify their message and build content systems that actually get used.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/prepare-your-2025-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1731601605256-AAE7Z3KH5DD1B3T6Z4YU/unsplash-image-QlK2vd9LwtA.jpg</image:loc>
      <image:title>Blog Index - Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year - Start Prepping for 2025</image:title>
      <image:caption>How to Build a Marketing Strategy That Works for You All Year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e1fce4b9-2d86-4aeb-9a49-a23eb492fc5b/email+marketing+blueprint+ig.png</image:loc>
      <image:title>Blog Index - Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/storybrand-content-strategy-lj8wa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/00c2f37f-ab93-41ba-a97b-c16c6423cc6b/Screenshot+2024-10-29+at+5.09.43%E2%80%AFPM.jpg</image:loc>
      <image:title>Blog Index - Is Tilt Publishing Right for Your Book? Here’s What You Need to Know. - Is Tilt Publishing Right for Your Book?</image:title>
      <image:caption>Here’s What You Need to Know.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/58a6347d-0857-4710-a890-bfc7f20fb4a4/IMG_8713.jpeg</image:loc>
      <image:title>Blog Index - Is Tilt Publishing Right for Your Book? Here’s What You Need to Know. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1697719040109-F4P9RMT3SV0UJ4B6G0K7/Simple-Social-Media-3D-4.png</image:loc>
      <image:title>Blog Index - Is Tilt Publishing Right for Your Book? Here’s What You Need to Know. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/443ab170-dbf0-43c9-ae72-5a9ce8fb0b0e/tilt-how-it-works-timeline-0821.png</image:loc>
      <image:title>Blog Index - Is Tilt Publishing Right for Your Book? Here’s What You Need to Know. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/45934eb3-d14f-4314-b876-7a1b6a9d203c/holiday+lead+magnet.png</image:loc>
      <image:title>Blog Index - Is Tilt Publishing Right for Your Book? Here’s What You Need to Know. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/storybrand-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1657fbf8-8e10-417b-bd20-7e2b0a45dccd/storybrand-content-strategy-blog-video-email-annie-figenshu.png</image:loc>
      <image:title>Blog Index - StoryBrand for Blog Posts, Videos, and Emails - StoryBrand for Content Marketing:</image:title>
      <image:caption>Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1666906455577-LYZUN9EJCP5ZAEBNOVH7/storybrand-certified-guide-badge.png</image:loc>
      <image:title>Blog Index - StoryBrand for Blog Posts, Videos, and Emails - Make it stand out</image:title>
      <image:caption>Annie Figenshu is a StoryBrand Certified Guide and has been named one of StoryBrand’s best.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/4cd38266-b082-477b-9f37-1899ea6d29a0/storybranding-blog-posts-customer-centric-framework.png</image:loc>
      <image:title>Blog Index - StoryBrand for Blog Posts, Videos, and Emails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/4f659d18-1955-4951-984c-4cae1e5424b6/be-the-guide-storybrand-customer-centric-content.jpg</image:loc>
      <image:title>Blog Index - StoryBrand for Blog Posts, Videos, and Emails - Make it stand out</image:title>
      <image:caption>A reminder that your role in content is to guide the customer, not center yourself. Photo by Emily Feinsod Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2cf59ba9-981e-430e-8226-9a4b50742e4f/Untitled+design.png</image:loc>
      <image:title>Blog Index - StoryBrand for Blog Posts, Videos, and Emails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2061d4b7-57a9-4172-8659-a9b623372582/donald-miller-teaching-peace-framework-storybrand.jpg</image:loc>
      <image:title>Blog Index - StoryBrand for Blog Posts, Videos, and Emails - Make it stand out</image:title>
      <image:caption>Donald Miller teaching the PEACE framework to me and fellow StoryBrand Certified Guides. Photo by Parker Young Photography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/post-event-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fed870af-de5c-461f-9c2e-f744529ca1d3/i-k5DcgSh-X5.jpg</image:loc>
      <image:title>Blog Index - Why Taking Action After a Conference Is Key - Why Taking Action After a Conference Is Key</image:title>
      <image:caption>by Annie Figenshu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bedd4e35-0d2d-43eb-b641-f935f6433da4/2022.10.14_StoryBrand_TV-4725.jpg</image:loc>
      <image:title>Blog Index - Why Taking Action After a Conference Is Key - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/581104e3-dd59-4e53-824e-3c691240290a/ForgettingCurve.svg.png</image:loc>
      <image:title>Blog Index - Why Taking Action After a Conference Is Key - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/45934eb3-d14f-4314-b876-7a1b6a9d203c/holiday+lead+magnet.png</image:loc>
      <image:title>Blog Index - Why Taking Action After a Conference Is Key - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/sevice-based-holiday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1728234051248-4HMQD189VJIL7LQB447A/unsplash-image-SUTfFCAHV_A.jpg</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing</image:title>
      <image:caption>by Annie Figenshu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d3b5653e-076d-4f72-a785-2fb65b53c3a3/holiday+email+marketing+numbers.png</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e5b8d019-e124-4c6b-a226-89d350eeb585/DALL%C2%B7E+2024-10-06+13.15.07+-+A+photorealistic+image+of+a+woman+resembling+Annie+Schiffmann%2C+with+medium+brown+shoulder-length+hair%2C+wearing+a+light+blue+denim+jacket+and+a+blue-pu.jpeg</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>An AI- Annie Figenshu discussing a holiday marketing plan with a client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/3f04a052-7f22-40ec-8150-2144bd5d9a95/holidayrevenuestaistic.jpg</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/45934eb3-d14f-4314-b876-7a1b6a9d203c/holiday+lead+magnet.png</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/76e763db-6075-4fcd-8417-c3afb73f2544/Marketing+Plan.jpg</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1666906455577-LYZUN9EJCP5ZAEBNOVH7/Web+-+StoryBrand+Guide+Badge.png</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>Annie Figenshu has been a Certified StoryBrand Guide and Coach since 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2ae8e925-49c1-432f-a683-6f0231300780/Animated+LinkedIn+-+Mailchimp+Academy+Email+Automations+Certification.gif</image:loc>
      <image:title>Blog Index - Why Service-Based Businesses Can’t Afford to Ignore Holiday Marketing - Make it stand out</image:title>
      <image:caption>Annie Figenshu is certified in Email Automations from Mailchimp.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/make-the-most-holiday-rush</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1727902968244-2N8NT7PNL4PIYH6TAEQ5/unsplash-image-gBn4fLhEYKo.jpg</image:loc>
      <image:title>Blog Index - Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns - Make the Most of the Holiday Rush:</image:title>
      <image:caption>Expert Tips to Boost Your Campaigns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d3b5653e-076d-4f72-a785-2fb65b53c3a3/holiday+email+marketing+numbers.png</image:loc>
      <image:title>Blog Index - Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a318be49-943e-4070-ba98-138baf02a557/Newsroom_Header_Report.jpeg</image:loc>
      <image:title>Blog Index - Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/00eb7aa3-0051-4bc6-8e09-32f3342e67fd/calculator+ad.png</image:loc>
      <image:title>Blog Index - Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d3441dbb-2357-424c-8ae8-45ca540c0f9a/Screenshot+2024-09-13+at+4.30.44%E2%80%AFPM.png</image:loc>
      <image:title>Blog Index - Make the Most of the Holiday Rush: Expert Tips to Boost Your Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/storybrand-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1725806478171-VUFB1CNZGTZ0PUTB6NNB/unsplash-image-nIR5zGyyNCU.jpg</image:loc>
      <image:title>Blog Index - StoryBrand Marketing with AI: Insights from a Certified Guide - StoryBrand Marketing with AI: Insights from a Certified Guide</image:title>
      <image:caption>By Annie Figenshu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/cc51c8e8-adb3-40a5-a8c0-508e083f3466/StoryBrand+%2B+AI.png</image:loc>
      <image:title>Blog Index - StoryBrand Marketing with AI: Insights from a Certified Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1666906455577-LYZUN9EJCP5ZAEBNOVH7/Web+-+StoryBrand+Guide+Badge.png</image:loc>
      <image:title>Blog Index - StoryBrand Marketing with AI: Insights from a Certified Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1719773916728-8FOTDUGNYIYDQ59UNH6Z/Screen+Shot+2022-05-11+at+11.19.27+AM.png</image:loc>
      <image:title>Blog Index - StoryBrand Marketing with AI: Insights from a Certified Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/00eb7aa3-0051-4bc6-8e09-32f3342e67fd/calculator+ad.png</image:loc>
      <image:title>Blog Index - StoryBrand Marketing with AI: Insights from a Certified Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664238919073-X2TXZLAG044WFUA0LAA8/Screen%2BShot%2B2022-05-27%2Bat%2B5.18.43%2BPM.png</image:loc>
      <image:title>Blog Index - StoryBrand Marketing with AI: Insights from a Certified Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/brand-messaging-is-key</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
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      <image:title>Blog Index - Why a Clear Brand Message is Key to Growing Your Business (And How You Can Master It) - Why a Clear Brand Message is Key to Growing Your Business</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-05-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5ff86cbb-33d0-47a2-8fd2-5ff58d73b166/Screen+Shot+2024-03-17+at+11.12.39+AM.png</image:loc>
      <image:title>Blog Index - How Do I Leverage LinkedIn Effectively in 2024? Social Media Marketing World Insights for Business Owners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eaad538d-f963-49de-a1c0-02bede5012b8/Richard+Bliss+Social+Media+Marketing+World+Downstage+Media+.png</image:loc>
      <image:title>Blog Index - How Do I Leverage LinkedIn Effectively in 2024? Social Media Marketing World Insights for Business Owners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c2489395-3997-4296-9a85-2f3b19933c69/Screen+Shot+2024-03-17+at+12.03.51+PM.png</image:loc>
      <image:title>Blog Index - How Do I Leverage LinkedIn Effectively in 2024? Social Media Marketing World Insights for Business Owners - Make it stand out</image:title>
      <image:caption>An example of a LinkedIn post with AI prompts to summarize and chat with the content itself. Currently in Beta and only available to Premium users.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/pager-zine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/80e88a4a-8d07-470d-acf8-6ab8f82949a6/01+Cover.png</image:loc>
      <image:title>Blog Index - Can the PAGER zine make your marketing so *beep*ing good? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/9dd359e1-f097-43a5-a489-cd81c4d7ac22/Annie+Sexy+90s+pic.jpg</image:loc>
      <image:title>Blog Index - Can the PAGER zine make your marketing so *beep*ing good? - Make it stand out</image:title>
      <image:caption>Me in 1998, doing my best CK One print model impression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/0a2cf2ab-3658-4337-ae65-86c5804ebbc3/lenny+kravitz+JasperArt_2023-09-29_13.38.22_upscaled.jpg</image:loc>
      <image:title>Blog Index - Can the PAGER zine make your marketing so *beep*ing good? - Make it stand out</image:title>
      <image:caption>To give a hand-drawn, 90s vibe, I used AI-generated images of iconic musicians like Lenny Kravitz to underline each concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fdeb19be-2d73-41ca-98b8-fd6678ccac26/sherylcrowJasperArt_2024-01-15_20.23.39_upscaled.jpg</image:loc>
      <image:title>Blog Index - Can the PAGER zine make your marketing so *beep*ing good? - Make it stand out</image:title>
      <image:caption>The image created for the Lilith Fair-inspired Trends issue.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/meetedgar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a20ea46a-dcc6-4d64-a1e1-d1b825bb537a/meetedgar.png</image:loc>
      <image:title>Blog Index - How do I use MeetEdgar with the PAGER method for social media? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e615b147-d8d1-44e7-afa4-1655760accb4/IMG_7541.jpeg</image:loc>
      <image:title>Blog Index - How do I use MeetEdgar with the PAGER method for social media? - Make it stand out</image:title>
      <image:caption>More about the PAGER method in the book Simple Social Media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/52ae4ecb-08fe-4a29-a7c8-bd065f693adc/Screen+Shot+2024-02-16+at+9.04.56+AM.png</image:loc>
      <image:title>Blog Index - How do I use MeetEdgar with the PAGER method for social media? - Make it stand out</image:title>
      <image:caption>Different categories for each letter of the PAGER method.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/765e3e60-e002-45e9-b291-eaa67dbf1061/Screen+Shot+2024-02-16+at+9.12.14+AM.jpg</image:loc>
      <image:title>Blog Index - How do I use MeetEdgar with the PAGER method for social media? - Make it stand out</image:title>
      <image:caption>Note the check box to ensure the content gets added into a Random category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a60412a8-dd59-421b-a54a-8035838ea1d6/Screen+Shot+2022-10-07+at+10.27.52+AM.jpg</image:loc>
      <image:title>Blog Index - How do I use MeetEdgar with the PAGER method for social media? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a43133ec-057a-4985-952d-054f6d094f61/Screen+Shot+2024-02-16+at+10.11.13+AM.png</image:loc>
      <image:title>Blog Index - How do I use MeetEdgar with the PAGER method for social media? - Make it stand out</image:title>
      <image:caption>Downstage Media’s Content Stockpile</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/posting-five-times-a-week</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1706872238755-MGHUPEVROECERC2LP7BJ/image-asset.jpeg</image:loc>
      <image:title>Blog Index - How can I build up to posting on social media 5 times a week? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/320e8ebc-560d-4271-9ac6-ddd31220adc6/Simplistic+Three+Step+Process+Information+Instagram+Story.png</image:loc>
      <image:title>Blog Index - How can I build up to posting on social media 5 times a week? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/04b342e8-0252-465d-a4ec-7e920a03bd3c/FB+++Linked+In+Posts+Simple+Social+Media+++1.png</image:loc>
      <image:title>Blog Index - How can I build up to posting on social media 5 times a week? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2e7b678b-3c44-4d65-a8f7-a79b7b1326da/PAGER+model.jpeg</image:loc>
      <image:title>Blog Index - How can I build up to posting on social media 5 times a week? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/stage3-ongoing-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1704971690988-2JFFZUVOFDX8CF1QBDM9/image-asset.jpeg</image:loc>
      <image:title>Blog Index - What 3 marketing steps are designed to build customer relationships? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/04b342e8-0252-465d-a4ec-7e920a03bd3c/FB+++Linked+In+Posts+Simple+Social+Media+++1.png</image:loc>
      <image:title>Blog Index - What 3 marketing steps are designed to build customer relationships? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d738dc90-385f-48b0-90d7-1c5aecdae436/MC%26CO_Social-Post_Mailchimp-Intuit-Logo_Partner_Plum_1080x1080.png</image:loc>
      <image:title>Blog Index - What 3 marketing steps are designed to build customer relationships? - Make it stand out</image:title>
      <image:caption>Annie Schiffmann is an Intuit Mailchimp Partner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/13cb2531-1deb-4aaa-bbee-c8a65810c721/CustomeristheHeroBusiness+MadeSimple.jpg</image:loc>
      <image:title>Blog Index - What 3 marketing steps are designed to build customer relationships? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/coach-builder-summit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/9c914766-40b6-4ba6-b392-28897a5295ca/how+can+i+make+the+most+of+the+coach+builder+summit.jpeg</image:loc>
      <image:title>Blog Index - How can I make the most of Coach Builder Summit? 5 insider tips! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/96c88ede-1da1-4d8c-bd6a-971ea03fcd16/SB-Coach-Builder-Static-December-2023-1x1.png</image:loc>
      <image:title>Blog Index - How can I make the most of Coach Builder Summit? 5 insider tips! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/26c8169a-2d33-4071-93a9-871acf4e69fd/focused+group+ig.jpeg</image:loc>
      <image:title>Blog Index - How can I make the most of Coach Builder Summit? 5 insider tips! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/2023-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/7cdacbdf-cea4-4349-a9be-e4efff50f85b/EFP-31.jpg</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/04b342e8-0252-465d-a4ec-7e920a03bd3c/cover+image+of+Simple+Social+Media</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1703691740682-5NJI2IAXIOY9WOVI8DDU/Ryan+Dziadosz+and+Annie.png</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - with Ryan Dziadosz</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1703071763879-YTHUMSRR09YAL5DFKT4L/IMG_1016.jpg</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - with Dan Figenshu</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1702989586059-52UDST4BUCE5HO7Z9I5I/IMG_4110.jpeg</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - with Donald Miller</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1702988985679-69AKJ1GLNCEN4WCY973D/IMG_5736.jpeg</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - with Joe Pulizzi</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1702900762005-3CFW52R17N1MQ7I23TSQ/Annie+and+Robert+Rose.jpg</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - with Robert Rose</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/83e3282b-c8c5-4083-8856-1692a2eb9993/IMG_6745.jpg</image:loc>
      <image:title>Blog Index - Blowing Out Your Goals, One Step at a Time - Make it stand out</image:title>
      <image:caption>The top two people behind my why.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/no-click-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1701690014787-EA8IU2NZ2BK5Z1ACIG7P/image-asset.jpeg</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>Zero Click Content is designed for your followers to read, but not click thru.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/519e56dc-ec4f-4834-a0cf-51c66df0faa9/Screen+Shot+2023-12-05+at+6.37.42+AM.png</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>This image shows what percent of Facebook Company Page posts include likes (49.2%)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/38846e63-228e-43c1-b1bb-ee3fdf51960a/facebook+engagement+rates%3A+locowise</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>This image shows what percentage of a Page’s fans interact interact with Facebook posts that have links in them (0.03%).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/574092c8-7c7c-48cb-bb54-9076549cd4f0/High+Performance+Marketing+with+Ali+Garbero</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/062f3162-8ec1-4646-8d1c-749fd2480271/high+performance+marketing+ig+st.png</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/14e0df05-7ce3-4d2d-ae83-f250949ef339/high+performance+marketing+podcast+with+Ali+Garbero+guest+Annie+Schiffmann</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/115de596-21fb-481c-b198-4dc66b69b461/high+performance+marketing.png</image:loc>
      <image:title>Blog Index - No Click Content and the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/bulk-orders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/88fa2e91-542b-475b-b071-8e26c0ff039d/simple+social+media+book.png</image:loc>
      <image:title>Blog Index - What Do I Do With All These Books? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a00c6bf8-59d0-40b1-b384-39ee1e3c2764/Pre-Order+Bonuses.png</image:loc>
      <image:title>Blog Index - What Do I Do With All These Books? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/no-amazon-at-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/88fa2e91-542b-475b-b071-8e26c0ff039d/simple+social+media+book.png</image:loc>
      <image:title>Blog Index - Why Simple Social Media Won't Be Available on Amazon - At First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/6a3ace3a-be74-45d1-9da4-a1fea6f77f6b/F1B099C6-341E-4EB1-AB74-D224064EA1FF_1_105_c.jpg</image:loc>
      <image:title>Blog Index - Why Simple Social Media Won't Be Available on Amazon - At First - Make it stand out</image:title>
      <image:caption>Lulu.com will be printing and publishing Simple Social Media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a00c6bf8-59d0-40b1-b384-39ee1e3c2764/Pre-Order+Bonuses.png</image:loc>
      <image:title>Blog Index - Why Simple Social Media Won't Be Available on Amazon - At First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/optimize-october-social</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1698106533835-VPTOWVT1E9WQA7HMIR1D/image-asset.jpeg</image:loc>
      <image:title>Blog Index - Optimize October: 7 Ways to Freshen Up Your Social Media Accounts - Make it stand out</image:title>
      <image:caption>This foliage is optimized, amirite?</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Marc C. Angelos, Dave Hertig (horizontal), Rebecca Ashen, and I at Creator Economy Expo.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The individual classes I took on the different elements of Malchimp’s automations capabilities.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - Why A Sales Funnel is Just the First Step - Make it stand out</image:title>
      <image:caption>Learn more about the PAGER Method for Social Media at an upcoming Simplify Your Social webinar.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a7b23c9-fc95-427f-beac-47593a547520/StoryBrand+Marketing+Assessment+ad+blog.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>An example of a Feedly dashboard showing recent content sources to pull from.</image:caption>
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      <image:title>Blog Index - Curate Content and Reclaim Your Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A website with a Sniply link at the bottom of it.</image:caption>
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      <image:title>Blog Index - Curate Content and Reclaim Your Time - Make it stand out</image:title>
      <image:caption>Learn more about the PAGER Method for Social Media at an upcoming Simplify Your Social webinar.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a7b23c9-fc95-427f-beac-47593a547520/StoryBrand+Marketing+Assessment+ad+blog.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method - Make it stand out</image:title>
      <image:caption>Get your social media marketing audience to subscribe to your blog, YouTube channel, or podcast.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/6aec4b97-a7ce-4e41-aa12-5cdfcd805304/PAGER+model.png</image:loc>
      <image:title>Blog Index - Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method - Make it stand out</image:title>
      <image:caption>With PAGER, you post one piece of content each week from each category so you are posting 4-5 times a week on a platform. Note: Random is optional. To learn the PAGER Method read my book Simple Social Media.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a7b23c9-fc95-427f-beac-47593a547520/StoryBrand+Marketing+Assessment+ad+blog.png</image:loc>
      <image:title>Blog Index - Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/7e1f8f30-b139-46e5-a688-06f00676ed39/bill+figenshu.jpeg</image:loc>
      <image:title>Blog Index - Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method - Make it stand out</image:title>
      <image:caption>My dad, Bill Figenshu, who always says, “Play the hits.”</image:caption>
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      <image:title>Blog Index - Promoting Events, Sales, and More on Social Media - Make it stand out</image:title>
      <image:caption>Get your social media marketing pointing your audience to what you offer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/8c4c3a26-22d7-4daa-a4cb-6452a3a77a74/daylight+saving+promotional+post+twitter.jpg</image:loc>
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      <image:caption>An example of a Promotions post on Twitter.</image:caption>
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      <image:title>Blog Index - Promoting Events, Sales, and More on Social Media - Make it stand out</image:title>
      <image:caption>With PAGER, you post one piece of content each week from each category so you are posting 4-5 times a week on a platform. Note: Random is optional.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/77ef7219-de5b-46eb-8f40-7a651c25a9c3/SMR-Email.jpg</image:loc>
      <image:title>Blog Index - Promoting Events, Sales, and More on Social Media - Make it stand out</image:title>
      <image:caption>brought to you by Downstage Media and StoryBrand</image:caption>
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      <image:title>Blog Index - Promoting Events, Sales, and More on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Tyler Ginn and Donald Miller of StoryBrand.</image:caption>
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      <image:title>Blog Index - Using StoryBrand for Social Media Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - Using StoryBrand for Social Media Posts - Business Made Simple FREE Trial</image:title>
      <image:caption>Your Business Made Simple 7-Day Free Trial Includes 7 Days of FREE Trial Access Access To ALL Courses Full Course Assessments Full Course Workbooks</image:caption>
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      <image:title>Blog Index - Using StoryBrand for Social Media Posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.downstage.media/blogindex/2022-recap</loc>
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    <lastmod>2023-01-06</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Annie Schiffmann delivering the Simplify Your Social workshop at the Made Simple Summit. She shared the bill with marketing mavens Amy Porterfield and Donald Miller.</image:caption>
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      <image:title>Blog Index - It's Curtains on 2022: Here's What Downstage Media Did for Its Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - It's Curtains on 2022: Here's What Downstage Media Did for Its Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - It's Curtains on 2022: Here's What Downstage Media Did for Its Clients - Make it stand out</image:title>
      <image:caption>Annie Schiffmann facilitates with JJ Peterson, bestselling author of Marketing Made Simple.</image:caption>
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      <image:title>Blog Index - It's Curtains on 2022: Here's What Downstage Media Did for Its Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.downstage.media/blogindex/marketing-assessment</loc>
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    <lastmod>2025-05-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - Why Should I Take the StoryBrand Marketing Assessment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - Why Should I Take the StoryBrand Marketing Assessment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - Why Should I Take the StoryBrand Marketing Assessment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.downstage.media/blogindex/pager-solutions</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - 4 Social Media Marketing Problems with 1 Solution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.downstage.media/blogindex/content-stockpile</loc>
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    <lastmod>2022-12-09</lastmod>
    <image:image>
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      <image:title>Blog Index - What is a Content Stockpile for Social Media? And Why Do I Need It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bf5ddac7-da0a-48fe-afe9-03c98739667c/Screen+Shot+2022-10-07+at+9.26.59+PM.jpg</image:loc>
      <image:title>Blog Index - What is a Content Stockpile for Social Media? And Why Do I Need It? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5c80fcaa-1df6-4e57-b683-25723448e5e9/examples+of+variations+downstage+media+content+stockpile+pager.png</image:loc>
      <image:title>Blog Index - What is a Content Stockpile for Social Media? And Why Do I Need It? - Make it stand out</image:title>
      <image:caption>A few different iterations of a post in a Content Stockpile. In these, the copy changes and the visual is the same.</image:caption>
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    <image:image>
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      <image:title>Blog Index - What is a Content Stockpile for Social Media? And Why Do I Need It? - Make it stand out</image:title>
      <image:caption>By putting a Forever Hold Your Peace date on a card for a social media post, anyone who needs to approve or give feedback has time to do so before it has to be scheduled. A reminder can give them two days notice.</image:caption>
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    <loc>https://www.downstage.media/blogindex/brand-playbook</loc>
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      <image:title>Blog Index - Why You Need a Brand Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/StoryBrand+Marketing+Report+Downstage+Media.png</image:loc>
      <image:title>Blog Index - Why You Need a Brand Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/4df37751-b278-465c-8a78-bf62fefc52d8/DownstageMediaBrandIdentityTrelloBoard.jpg</image:loc>
      <image:title>Blog Index - Why You Need a Brand Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2022-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1669135983100-PCYKLKPL6PXWHT6WM9Z7/unsplash-image-p2OQW69vXP4.jpg</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a20ea46a-dcc6-4d64-a1e1-d1b825bb537a/meetedgar.png</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/215bd77e-c39f-40c6-a736-c0ba3afc4556/postdeckgifMock-1.gif</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2b2ac74e-3c29-441d-944c-2c989ed1ca0b/Animated+LinkedIn+-+Mailchimp+Academy+Email+Marketing+Certification.gif</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/0a85a621-c6f5-41d0-b1d0-7e00acb9d674/jasper+61a7d86ace8b09698cc05d07_Jarvis+Wave+%281%29.png</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Look, if the robots are going to take over the world, they may as well be adorable, amirite?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/ff6ecc1c-aa97-42e5-b691-eb7b84fae059/trelloboard.png</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e5f187c2-a122-477d-bfe3-baa91491fbc7/businessmadesimple.jpeg</image:loc>
      <image:title>Blog Index - Marketing Tools to Be Thankful For: Email, Social Media, and More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/email-automations</loc>
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    <lastmod>2024-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1668622719785-XP5ZUNTP7E0RM1MKMFNV/downstage+media+headache+email+automations.jpg</image:loc>
      <image:title>Blog Index - Taking the Headache Out of Email Automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/66efdc69-c5e8-46cf-be88-11b3dbeebed9/email+automations+meme.jpeg</image:loc>
      <image:title>Blog Index - Taking the Headache Out of Email Automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/cec804dd-5e67-4d20-8b77-c41b3811f28a/sales+email+sequence+image.jpeg</image:loc>
      <image:title>Blog Index - Taking the Headache Out of Email Automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - Taking the Headache Out of Email Automations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/content-variations</loc>
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    <lastmod>2022-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/46729a3c-e0fb-40e9-a36b-eded8d716812/variate+content+meme.jpeg</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/StoryBrand+Marketing+Report+Downstage+Media.png</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/03b8f36c-196e-48dd-a652-a0eed86d5580/Screen+Shot+2022-10-28+at+10.20.45+AM.jpg</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Variation 1</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/deb2308d-cae0-426e-811c-04df3476bec1/variate+downstage+media</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Variation 2</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/518272ec-9245-480d-8433-4b7bed0c8a6f/3+simple+tasks+screenshot+downstage+media+annie+schiffmann</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Variation 3</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/a5c02e1f-65dd-4ae3-a26f-ebd76624a5e0/Screen+Shot+2022-10-28+at+10.49.39+AM.png</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Variation 4</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>9x16 Still Image Variation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d4c1e2c0-6dfb-4d32-8171-e1afa3e2f9d3/Screen+Shot+2022-10-29+at+8.15.11+AM.png</image:loc>
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      <image:caption>Text Only Variation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/969af2fa-dcdc-4787-856b-45ae8d1892d6/variation+3+simple+things+instagram.jpg</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Square Still Image Variation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bf5ddac7-da0a-48fe-afe9-03c98739667c/Screen+Shot+2022-10-07+at+9.26.59+PM.jpg</image:loc>
      <image:title>Blog Index - What Does it Mean to “Variate” Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/live-qanda</loc>
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    <lastmod>2022-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bab50a57-fbc0-4ba6-9135-db769d3a221a/donald+miller+downstage+media.jpg</image:loc>
      <image:title>Blog Index - What are Monthly Live Q&amp;amp;As Like? A Breakdown - Make it stand out</image:title>
      <image:caption>Author and speaker Donald Miller leading a Live Q&amp;A</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/ec3f2ede-eefa-4bf3-ac14-64191c1466df/Live+Q%26A+Screenshot+edited.jpeg</image:loc>
      <image:title>Blog Index - What are Monthly Live Q&amp;amp;As Like? A Breakdown - Make it stand out</image:title>
      <image:caption>In Live Q&amp;As Donald Miller gives one on one coaching. And Annie Schiffmann leads a small group online.</image:caption>
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    <loc>https://www.downstage.media/blogindex/simplify-group</loc>
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    <lastmod>2023-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/4f948761-e47a-439e-ad3a-f85afe1ba342/PAGER+test+group+cover.jpeg</image:loc>
      <image:title>Blog Index - What Does the Simplify Your Social Group Look Like? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1912aac0-5711-48ae-87f0-8aff0d400787/600+x+200+_+1.png</image:loc>
      <image:title>Blog Index - What Does the Simplify Your Social Group Look Like? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2d7487e0-244d-43c9-91c5-9e8f9f8a18f1/2022.10.13_StoryBrand_TV-3328.jpg</image:loc>
      <image:title>Blog Index - What Does the Simplify Your Social Group Look Like? - Make it stand out</image:title>
      <image:caption>Group members are encouraged to buddy up to learn more from one another.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/3-scary-truths-social-media</loc>
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    <lastmod>2024-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/b9415838-8262-4db1-ae71-1843e0d88f20/online+brand+interactions+we+are+social+hootsuite+jul+22.png</image:loc>
      <image:title>Blog Index - 3 Scary Truths (with Data) About Your Brand’s Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/41c2a77b-cf5a-42ed-8b33-f4928fdaa2d7/Screen+Shot+2022-10-19+at+10.08.55+AM.png</image:loc>
      <image:title>Blog Index - 3 Scary Truths (with Data) About Your Brand’s Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/85635cca-8661-4a5d-90c5-13d4b4955861/Screen+Shot+2022-10-19+at+1.59.08+PM.png</image:loc>
      <image:title>Blog Index - 3 Scary Truths (with Data) About Your Brand’s Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d2482e6c-7365-4e00-88a9-cdf9a0fbf52c/Screen+Shot+2022-10-19+at+2.06.52+PM.png</image:loc>
      <image:title>Blog Index - 3 Scary Truths (with Data) About Your Brand’s Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/brandscript-pager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/73dfce80-9a12-49f2-825e-becf8d9743ba/IMG_4543.jpg</image:loc>
      <image:title>Blog Index - Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method - Make it stand out</image:title>
      <image:caption>Quote from a business owner with a BrandScript and the PAGER method.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e615b147-d8d1-44e7-afa4-1655760accb4/IMG_7541.jpeg</image:loc>
      <image:title>Blog Index - Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method - Make it stand out</image:title>
      <image:caption>Annie with her book, Simple Social Media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d9af7557-358f-4a04-a26f-9afb91d2bcbd/Create+Social+Media+Posts+Using+Your+BrandScript++.png</image:loc>
      <image:title>Blog Index - Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/57e5af25-4dc5-4b50-8d33-e3ee5780d07d/BrandScript+Formula+Downstage+Media.png</image:loc>
      <image:title>Blog Index - Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method - Make it stand out</image:title>
      <image:caption>A numbered BrandScript.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/dc82c5a3-9bdc-4a53-b36b-4723b6987721/sample+socia+media+post+downstage+media+pager+modelpng</image:loc>
      <image:title>Blog Index - Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2e7b678b-3c44-4d65-a8f7-a79b7b1326da/PAGER+model.jpeg</image:loc>
      <image:title>Blog Index - Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/blogindex/marketing-mentorship-warning-signs</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-13</lastmod>
    <image:image>
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      <image:title>Blog Index - Will the Marketing Mentorship Work for Me? Warning Signs it Won’t - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/daf1beaa-87cb-4f82-99ca-7179a35c4fa6/what+is+the+marketing+mentorship.jpeg</image:loc>
      <image:title>Blog Index - Will the Marketing Mentorship Work for Me? Warning Signs it Won’t - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/0cb55c16-e32e-4de9-a4b6-a5f5f30093b2/Downstage+Media+Options.jpeg</image:loc>
      <image:title>Blog Index - Will the Marketing Mentorship Work for Me? Warning Signs it Won’t - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e5f187c2-a122-477d-bfe3-baa91491fbc7/businessmadesimple.jpeg</image:loc>
      <image:title>Blog Index - Will the Marketing Mentorship Work for Me? Warning Signs it Won’t - Make it stand out</image:title>
      <image:caption>A still from Business Made Simple with a course hosted by Donald Miller, author of Building a StoryBrand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/what-do-i-need-to-run-my-social-media-with-the-pager-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2e7b678b-3c44-4d65-a8f7-a79b7b1326da/PAGER+model.jpeg</image:loc>
      <image:title>Blog Index - How do I Get Started With the PAGER method? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/09f955c7-4b24-48ba-83bf-839e18a9f343/IMG_7788.JPG</image:loc>
      <image:title>Blog Index - How do I Get Started With the PAGER method? - Make it stand out</image:title>
      <image:caption>Me and fellow Union County, NJ business owner, Gary Vaynerchuk. Nice guy. Unsustainable social media ideas for solopreneurs, though.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/06d59874-14de-440b-bf9e-e79cad8912ab/downstage+media+content+stockpile</image:loc>
      <image:title>Blog Index - How do I Get Started With the PAGER method? - Downstage Media’s Content Stockpile in action.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - How do I Get Started With the PAGER method? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/wasting-money-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c1650bed-ebf4-45cc-99a8-b556923ea3f0/Caffeine-Marketing-North-Point-Church-Stage-Teaching-Social-Media-77.jpg</image:loc>
      <image:title>Blog Index - Are You Wasting Money on Advertising? 10 Ways to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/25dfbc2a-c0d7-438f-a0d7-4970df8ba53c/10+Ways+You%27re+Wasting+Money+on+Advertising.jpeg</image:loc>
      <image:title>Blog Index - Are You Wasting Money on Advertising? 10 Ways to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - Are You Wasting Money on Advertising? 10 Ways to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/general</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1663725952459-P29EB53OEP3ALHZ6WFAF/unsplash-image-ETRPjvb0KM0.jpeg</image:loc>
      <image:title>Blog Index - What is General Content for the PAGER Method and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/31fe1e17-df7e-4b18-8442-5fb0fcf322b5/PAGER+model.jpeg</image:loc>
      <image:title>Blog Index - What is General Content for the PAGER Method and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/72c4ba30-1514-4f2c-842e-2738ed52dc1e/bob%2Bfosse%2Bquote%2Bdownstage%2Bmedia.png</image:loc>
      <image:title>Blog Index - What is General Content for the PAGER Method and How to Make It - Another way to show empathy for your audience is to create social media posts that address their beliefs and values. These are motivational posts that let them know that you care about what they care about. They can be quotes, a quick video from you sharing why you’re thinking of them with that quote.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1853cfbd-0c24-4afb-adb6-1cbdc6e3cde8/100-day-of-content-mockup.jpeg</image:loc>
      <image:title>Blog Index - What is General Content for the PAGER Method and How to Make It - Make it stand out</image:title>
      <image:caption>Rachel Miller’s $47 Social System is an absolute steal and will show you how to create dozens of General content posts in just a few days.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5cafe0ea-59ef-4a9d-9f19-a87e5a188fd1/Screen%2BShot%2B2022-07-18%2Bat%2B5.03.11%2BPM.png</image:loc>
      <image:title>Blog Index - What is General Content for the PAGER Method and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a7b23c9-fc95-427f-beac-47593a547520/StoryBrand+Marketing+Assessment+ad+blog.png</image:loc>
      <image:title>Blog Index - What is General Content for the PAGER Method and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/engagement-content-pager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664231873237-9DWJ3HJKID7H8HK18LUH/unsplash-image-mZNRsYE9Qi4.jpeg</image:loc>
      <image:title>Blog Index - What is Engagement Content for the PAGER Method With Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2e7b678b-3c44-4d65-a8f7-a79b7b1326da/PAGER+model.jpeg</image:loc>
      <image:title>Blog Index - What is Engagement Content for the PAGER Method With Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a7b23c9-fc95-427f-beac-47593a547520/StoryBrand+Marketing+Assessment+ad+blog.png</image:loc>
      <image:title>Blog Index - What is Engagement Content for the PAGER Method With Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/f7214363-e30e-4654-b967-18934fa2b479/downstagemediainstagramslider.jpeg</image:loc>
      <image:title>Blog Index - What is Engagement Content for the PAGER Method With Examples - Sliders Both Instagram and Facebook Stories (although platforms and features can change) offer a slider sticker. This is a simple way to get interaction on your posts. And, of course, the more people interact with your posts, the more your posts get put in front of people. Answer with a GIF / Emoji Sometimes people don’t want to tap out an entire sentence to comment on their phones. But they do want to respond. This is when it’s fun to add some posts that prompt audience members to use emojis or GIFs to reply. They don’t have to type a whole lot, but emojis and GIFS can convey more emotion than a This or That post could. CNET put out an article with prompts to answer with a gif.</image:title>
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      <image:title>Blog Index - What is Engagement Content for the PAGER Method With Examples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/49cf57d8-fcb1-4715-84da-5bd01f23d660/FB%2BPoll%2Bcopy.jpeg</image:loc>
      <image:title>Blog Index - What is Engagement Content for the PAGER Method With Examples - Obviously, when it comes to this kind of content it’s important to recognize your brand and your audience. These types of posts are not right for every type of brand. But they can often get your wheels turning so you come up with posts that are interactive. Games posts usually stop people in their tracks and get them to pay attention and engage with the content. These change all of the time, and when you start looking for them, you’ll find they pop up often. Look for trends that are happening now and then put your own spin on it. Or, if you don’t have that creativity at the moment, then just share or retweet someone else’s!</image:title>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/lead-generator-elements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/208825d9-f1ed-4955-b2b2-9cfcd29387d5/7+Elements+Every+Lead+Generator+Needs+meme.jpeg</image:loc>
      <image:title>Blog Index - 7 Elements Every Lead Generator Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/87cb2345-0998-4a37-8b82-9d8f8a31fa50/7%2BElements%2BEvery%2BLead%2BGenerator%2BNeeds%2BPinterest.png</image:loc>
      <image:title>Blog Index - 7 Elements Every Lead Generator Needs - 5 Ways to Improve Your Communication in Your Next Meeting But, that’s not necessarily going to hook someone in. Instead, add a little drama and flair (that’s big here at Downstage Media) and take a look at it again. 5 Sure-Fire Communication Techniques to Boost Creativity a Your Next Meeting Right in the title you have assurance that the techniques work, when to use them, and a clear benefit.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a7b23c9-fc95-427f-beac-47593a547520/StoryBrand+Marketing+Assessment+ad+blog.png</image:loc>
      <image:title>Blog Index - 7 Elements Every Lead Generator Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/pager-method</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/6aec4b97-a7ce-4e41-aa12-5cdfcd805304/PAGER+model.png</image:loc>
      <image:title>Blog Index - What is the PAGER Method? The Social Media Strategy Explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/79b6cf2e-fc6d-4175-95de-483c4c1201dd/downstage%2Bmedia%2Bcontainer%2Bstore%2Bdorm%2Bsolutions.jpeg</image:loc>
      <image:title>Blog Index - What is the PAGER Method? The Social Media Strategy Explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2e653624-c73f-43a2-9544-37210b506cce/rachel-miller-social-system-downstage-media.jpeg</image:loc>
      <image:title>Blog Index - What is the PAGER Method? The Social Media Strategy Explained - Obviously, in the case of a platform like TikTok, it’s mostly going to be video-based. But on Facebook or LinkedIn, for example, the posts you create could come in any of the above formats. Note: I’ve adapted this concept from Rachel Miller’s $47 Social System which explains how to come up with content statements that your audience will resonate with, build content around that in big batches, and then schedule them out so you have about a hundred days of content ready to go. I highly, highly recommend checking out this system when it’s time to stockpile some content.</image:title>
      <image:caption>Rachel Miller’s Social System from Moolah Marketing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/3cf80291-842e-464a-828c-8cf6d10dd9fb/Screen+Shot+2022-10-07+at+9.26.59+PM.png</image:loc>
      <image:title>Blog Index - What is the PAGER Method? The Social Media Strategy Explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/8fa6a4d4-fd8c-4814-9471-33b143906e12/500+x+500+_+1.png</image:loc>
      <image:title>Blog Index - What is the PAGER Method? The Social Media Strategy Explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/0f0571a9-151d-4da1-839d-4f092a3457a8/PAGER%2Bmodel.png</image:loc>
      <image:title>Blog Index - What is the PAGER Method? The Social Media Strategy Explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/reuse-blog-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664238071248-L3FMA4SYOJNXTX38YFC4/unsplash-image-3GZNPBLImWc.jpeg</image:loc>
      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1667918810635-24EF0P0X3CPN50UC6SLI/Screen+Shot+2022-06-03+at+9.23.32+AM.png</image:loc>
      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method?</image:title>
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      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method?</image:title>
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      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method?</image:title>
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      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/372e9ebd-6eac-4563-bd2f-1de7484140df/DOWNSTAGE%2BMEDIA.png</image:loc>
      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method? - When pulling content from a blog post, start with the headings. Look at each heading as a nugget that you can extract. Then, create three pieces of content from that nugget - an image, a video, and a text-only version. Here’s the workflow for General posts: Look at the blog post’s headings. Extract one nugget from that section of the blog post. In the General: Problems / Solutions / Tips / Myths / Objection Crushers list of your Content Stockpile, create 3 variations from each nugget.</image:title>
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      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method? - Make it stand out</image:title>
      <image:caption>Rachel Miller’s Social System from Moolah Marketing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fb489925-4119-414c-9f13-3b7d0aaae402/PAGER%2Bfor%2Bblog%2Bposts%2Band%2Bsocial%2Bmedia%2Bcontent%2Bdownstage%2Bmedia.png</image:loc>
      <image:title>Blog Index - How Do I Create Social Media Content from Blog Posts Using the PAGER Method? - Now, don’t get yourself bogged down if you can’t come up with an engagement post that is exactly from the text that you’ve written in your blog post. Just use it as a jumping off point. If you’ve ever been to an improv comedy show, you know that they often ask for suggestions to inform their scenes. They may not use the suggestion exactly as it was given, but it’s a jumping off point to fuel your ideals. It’s the same for you. So when you come up with three posts that are designed to encourage interaction with your audience, you can put those in your Engagement list in your Content Stockpile, then schedule it in whatever scheduler you use. Another option to create engagement posts from your blogs are to use any open ended questions you’ve already written into the blog. Many times, blog posts end with some kind of an open ended question to encourage a dialogue in the comments. Reuse that question on social media for the same reason.</image:title>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/3-simple-tasks-linkedin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664238766020-3Q5YE4JXJPHF74D05HLT/unsplash-image-9Zjd7PE_FRM.jpeg</image:loc>
      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e49e7eef-fad9-427b-9e75-91d862cc2e39/linkedin-downstage-media-post-view.png</image:loc>
      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - Judging from this image, it looks like LinkedIn wants us to post either a photo, a video, a poll, or write an article. And, sure enough, LinkedIn posts with images get twice the engagement.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/b7ae7276-d867-49bc-9d1d-47657c0e4544/linkedin-downstage-media-personal-profile.png</image:loc>
      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - 2) Share Something Sharing something is very helpful on any social media platform. It’s good for you because it’s less content that you have to create.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9a1c43e-9c13-46bb-9ded-fd1a2eb3d7ea/Screen%2BShot%2B2022-06-01%2Bat%2B9.36.20%2BAM.png</image:loc>
      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - Hashtags allows you to choose three hashtags in your field. You then will see a News Feed of all posts that have the hashtag. This makes it very easy for your company to share the post and add to the conversation in some way. This is also how you can increase your company’s influence and thought leadership.</image:title>
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      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/ca1745a1-c1ac-4b91-84cd-99b125fe524d/linkedin-downstage-media-activity-tab.png</image:loc>
      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - I recommend replying to every comment that comes your way. If you find that is taking too much time, though, because you’re getting so many comments, then simply reply to the first ten for any post. This will show that there is a person who is actively checking in to what is happening. Which helps others feel heard and encourages them to respond in the future.</image:title>
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      <image:title>Blog Index - 3 Simple Tasks to Do Every Day on LinkedIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/promotional-talking-points</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664239314535-W8LWU11ET5CACZC7ZSZX/raphael-biscaldi-7RQf2X6aXXI-unsplash.jpeg</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/cf684ef8-fa95-47b3-b40e-8aee7be2a057/mainreasonsforusingsocialmedia.png</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/56c5275f-4c13-44ea-a8f4-89293b481321/Screen+Shot+2022-09-20+at+5.24.13+PM.png</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - Famed marketing icon (and fellow Union County, NJ business owner!) Gary Vaynerchuk gives an easy primer for how often to post this type of social media content. In his book, Jab, Jab, Jab, Right Hook he touts the philosophy that for every three posts - he uses the boxing metaphor of a jab - you should have one sales-oriented post - a right hook. This philosophy has been widely adopted because it’s simple and it works. (Recently there has been a bit of a backlash and tweaking on this rule, though, which was recently written about in Inc.com. I still find for small business owners, this rule is simple to abide by and worth focusing on especially when you’re establishing your own social media rhythm.) At Downstage Media, I created the PAGER system. Promotional content is the P of PAGER. So, by following this philosophy, you’ll only post promotional content 20 - 25% of the time. A quick note: in the PAGER model, “promotional” content includes: Promotions - for instance, 20% off a product for Mother’s Day Initiatives happening within your brand - if there is a service that you want to make people know about that you have linked to revenue goals for the quarter, for example Events - any events you have coming up, whether online or in person</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e5f187c2-a122-477d-bfe3-baa91491fbc7/businessmadesimple.jpeg</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - The easiest way to make sure that you promote every product, launch, service, or event the same way is to create a system around it. StoryBrand came up with the online course Communication Made Simple. In this course Donald Miller shows you how to create talking points around these initiatives and then build videos, emails, keynotes, press releases and social media posts around them.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1663709554926-VA83W88LH8UMCUDUZYNH/Screen%2BShot%2B2022-05-15%2Bat%2B2.16.17%2BPM.png</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - An example of a tweet incorporating the Plan, Philosophical Problem, and the CTA.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1663709562551-JX4QOZ4GSBRSISKMMN5O/promotionalposttweetpreviewdownstagemedia.png</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - An example of a tweet incorporating the Climactic Scene, the CTA, and the Controlling idea.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2f554242-9089-490e-98da-fbafa89c2b8c/Screen%2BShot%2B2022-05-17%2Bat%2B2.36.39%2BPM.png</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - I like to assign a number to each talking point (see above) and then roll the dice (via Google) and create posts from there. It’s a fun, geeky little way that I use to keep my writing fresh. This is especially helpful when I’m making a batch of 4-6 promotional posts all around the same talking points. Click on the dice below to be able to roll your own! Of course, you can always create videos, memes, stories, text-only posts, or link posts based on the talking points as well. Vary up your content with each post to keep it interesting for your audience.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - What is Promotional Content and How to Make It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/84424784-eed3-4b03-af9b-b08d6be20c92/messaging+Featured+Blog+Image.png</image:loc>
      <image:title>Blog Index - Signs Your Brand Messaging Isn’t Working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/e45feb36-d45e-4569-be0b-a3635777eca1/71xGFBqEZDL._SL1500_.jpeg</image:loc>
      <image:title>Blog Index - Signs Your Brand Messaging Isn’t Working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/7ad9e716-ed9b-4d74-8e9c-48560972e4d5/simplicity-in-messaging-einstein-quote.png</image:loc>
      <image:title>Blog Index - Signs Your Brand Messaging Isn’t Working - Make it stand out</image:title>
      <image:caption>Clear messaging is about saying the right thing simply enough to be understood.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/ea7402f3-7d89-484b-96e3-2ed0dec9aec5/annie-figenshu-brandscript-planning-session.png</image:loc>
      <image:title>Blog Index - Signs Your Brand Messaging Isn’t Working - Make it stand out</image:title>
      <image:caption>Clear brand messaging starts with knowing what to say and having a structure to say it consistently.</image:caption>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/bookshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/2947026a-29a6-42ec-9a14-7d24539b6824/bookshoppinterestblog%2Bpost.jpeg</image:loc>
      <image:title>Blog Index - Why Does Downstage Media Use Bookshop.org? - How Bookshop . org Works When you create an account with Bookshop.org you can choose an indie bookstore near you that you want to support. When you purchase a book, Bookshop.org handles the fulfillment and delivery, the bookstore gets the sale, and Downstage may get a small percentage of that sale. You’re helping a female-owned business and an indie bookstore all at once. Oh, and you know who you’re not supporting? A space tourist. Fun Fact: When Lin-Manuel Miranda and a bunch of his friends saw their favorite indie bookshop closing, they bought it. If that’s not an option for you, Bookshop.org is another way that you can support independent booksellers.</image:title>
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      <image:title>Blog Index - Why Does Downstage Media Use Bookshop.org? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/196b2e12-c2f2-4ca4-a19b-eb16049bc2fc/File_000.png</image:loc>
      <image:title>Blog Index - Why Does Downstage Media Use Bookshop.org? - Downstage has created a storefront with recommendations for the books that have helped build the business. I’ve also included a list of books that Donald Miller of StoryBrand has written that often provide the frameworks that we use for our clients. So check out the books that are up there. And in the meantime, let me know in the comments what books about marketing, the arts, or marketing for the arts you think I should add to these lists.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/mailchimp-certified</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664239879146-7H6EYVN1BKB9E4DO1G2V/Twitter%2B-%2BMailchimp%2BAcademy%2BFoundations%2BCertification.jpeg</image:loc>
      <image:title>Blog Index - Mailchimp Certification, What Does It Mean? A Guide. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb7a1e44-9951-4971-818e-5f593036faa8/mailchimp%2Band%2Bstorybrand%2Bcertified.png</image:loc>
      <image:title>Blog Index - Mailchimp Certification, What Does It Mean? A Guide. - It’s very easy to feel skeptical when someone says they can handle your email marketing for you. The fact of the matter is, though, that your work deserves to be seen. And your work deserves a pros hands to make sure your message gets delivered to your audience’s inboxes. And that your audience is opening them and taking action. Seeking out someone who is Mailchimp Certified is a great first step.</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference. Deciding to Become Mailchimp Certified I realized in 2021 that I had been using Mailchimp for my clients for around ten years. It was at that point that I decided to learn the ins and outs of this one email marketing platform, versus having a casual understanding of many different kinds (like Keap, Hubspot, and Constant Contact). I chose to go wide versus deep on Mailchimp since it’s what I had been using the longest for clients and what most of my clients were already using.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - Mailchimp Certification, What Does It Mean? A Guide. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664239879146-7H6EYVN1BKB9E4DO1G2V/Twitter%2B-%2BMailchimp%2BAcademy%2BFoundations%2BCertification.jpeg</image:loc>
      <image:title>Blog Index - Mailchimp Certification, What Does It Mean? A Guide. - Currently, Mailchimp offers three different kinds of certification: Foundations, Email Marketing, and Automations. I’ve been certified in two out of three - Foundations and Email Marketing. Foundations gives you training in all aspects of Mailchimp. First, how to Collect contacts, then how to Organize contacts with tags, groups, and lists. Next is how to Personalize their experience with segmentation and automation.</image:title>
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      <image:title>Blog Index - Mailchimp Certification, What Does It Mean? A Guide. - Make it stand out</image:title>
      <image:caption>Certifications and Awards Annie Figenshu has received to be Mailchimp Certified.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/maylivestreamaccelerator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - How Can You Put Your Marketing on Autopilot This Summer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5e6a0fd4-0288-4623-b1bb-4ddfae92e42a/livestreamfeb22pic.jpeg</image:loc>
      <image:title>Blog Index - How Can You Put Your Marketing on Autopilot This Summer? - Annie and an awesome participant in the first StoryBrand Marketing Livestream + Arts Accelerator.</image:title>
      <image:caption>The program begins with the two-day StoryBrand Marketing Livestream, an online workshop where renowned author Donald Miller and other members of the StoryBrand team usher attendees through the seven-part StoryBrand framework.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/downstageconcerns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664240521862-SRYV5EORSF4PL21K2N1O/unsplash-image-9SKhDFnw4c4.jpeg</image:loc>
      <image:title>Blog Index - Common Questions with Done for You Services from Downstage Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - Common Questions with Done for You Services from Downstage Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/bf7cac0d-7e6e-43db-a3f2-4c364e51e52e/acuityschedulingdownstagemediashot.jpeg</image:loc>
      <image:title>Blog Index - Common Questions with Done for You Services from Downstage Media - Make it stand out</image:title>
      <image:caption>You schedule appointments that work best for you. No emailing back and forth figuring out the best times.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5c85d22d-033c-466e-9135-e67a7fcfbcd0/Screen%2BShot%2B2022-01-18%2Bat%2B1.41.41%2BPM.png</image:loc>
      <image:title>Blog Index - Common Questions with Done for You Services from Downstage Media - Make it stand out</image:title>
      <image:caption>The dotted light blue line is the average open rate for emails in the arts industry. The orange dots are the open rates that one of Downstage Media’s clients gets. Proving that we deliver above average results for you.</image:caption>
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      <image:title>Blog Index - Common Questions with Done for You Services from Downstage Media - Make it stand out</image:title>
      <image:caption>Within 30 days of implementing a social media strategy from Downstage Media, one client’s Facebook and Instagram reach increased significantly.</image:caption>
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  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/twentyminutesaday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664240849030-SVSQGSYE9YKIYEI1XSG1/unsplash-image-rBPOfVqROzY.jpeg</image:loc>
      <image:title>Blog Index - Set Aside 20 Minutes Each Day to Do This - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/daaeff7d-5278-4c5a-80ab-3c158cd0a1f4/3todoseveryday.png</image:loc>
      <image:title>Blog Index - Set Aside 20 Minutes Each Day to Do This - When you share something inspirational every day, you are helping to nurture relationships with the people that matter to you. Since creative people are creating all of the time (see Create Something above), it’s worthwhile to support those efforts and share them with someone that matters to you. In the Backstage Area that Downstage Media’s clients have, I usually put an article, book, podcast or other material in their Thought of You section. Then I send them an email to let them know that.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - Set Aside 20 Minutes Each Day to Do This - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/dff37e70-119f-48c8-92c8-27a44a2626b3/Screen%2BShot%2B2022-03-25%2Bat%2B10.56.50%2BAM.png</image:loc>
      <image:title>Blog Index - Set Aside 20 Minutes Each Day to Do This - Make it stand out</image:title>
      <image:caption>August, @annieschiff hadn’t tweeted at all.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/cf5d0c8f-326c-4e39-81a5-082eee109f2c/Screen%2BShot%2B2022-03-25%2Bat%2B10.56.45%2BAM.png</image:loc>
      <image:title>Blog Index - Set Aside 20 Minutes Each Day to Do This - Make it stand out</image:title>
      <image:caption>September, just responding to people.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1a0f311b-97a1-4194-a6e5-f2ee205e9c03/Screen%2BShot%2B2022-03-25%2Bat%2B10.56.39%2BAM.png</image:loc>
      <image:title>Blog Index - Set Aside 20 Minutes Each Day to Do This - Make it stand out</image:title>
      <image:caption>Starting to post some content as well as respond.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/whentopost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664241058909-LE6ZZ0I88DRVQJPA9RSV/unsplash-image-jOeh3Lv88xA.jpeg</image:loc>
      <image:title>Blog Index - When Should I Post to Social Media? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - When Should I Post to Social Media? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/irresistiblecopy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664241167202-D4XN8KK7QAFQDI0RA11V/unsplash-image-k1G0qSy6Ctk.jpeg</image:loc>
      <image:title>Blog Index - Irresistible Copy with BUGS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/eb8cd00b-7e27-4c49-90f4-b6f63fd3fc97/SBMR+Stack.png</image:loc>
      <image:title>Blog Index - Irresistible Copy with BUGS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/blogindex/pickingplatforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1664241296817-HHBS6P2X8YFVECWS6MM7/unsplash-image-Tk9m_HP4rgQ.jpeg</image:loc>
      <image:title>Blog Index - TikTok? Instagram? Picking Your Social Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    <priority>0.5</priority>
    <lastmod>2024-07-28</lastmod>
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  <url>
    <loc>https://www.downstage.media/events/before-social-media</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/5bd3e625-cfb4-4e2d-9bd9-1b742d3ccb2c/022224-AnnieSchiffmann-Webinar-FB.png</image:loc>
      <image:title>Events - Before Social Media: The Marketing Elements You Need Before You Post and Publish - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/events/simple-social-media-actors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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  <url>
    <loc>https://www.downstage.media/events/success-alchemy-summit</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/d8afe37f-0cb5-4289-9e08-b3742f3a849c/7.png</image:loc>
      <image:title>Events - Success Alchemy Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/events/content-entrepreneur-expo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/85ad8671-5ffc-42bf-84f8-7f32686fe95c/120423-CEX-EarlyBird-FB-02.png</image:loc>
      <image:title>Events - Content Entrepreneur Expo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1703277549973-ET7HCCOMI3ORCU63ZMM8/IMG_5762.jpeg</image:loc>
      <image:title>Events - Content Entrepreneur Expo - In the Evergreen Podcast Studio</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1703277587672-6A3RSMB81TCCVKRMNS7M/IMG_5736.jpeg</image:loc>
      <image:title>Events - Content Entrepreneur Expo - With Joe Pulizzi</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/1703277630269-K2VGWDYU631ZL93P17WX/Annie+and+Jesse+Cole+and+Dave+Hertig.jpg</image:loc>
      <image:title>Events - Content Entrepreneur Expo - With Jesse Cole and Dave Hertig</image:title>
      <image:caption />
    </image:image>
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  <url>
    <loc>https://www.downstage.media/events/storybrand-marketing-livestream-feb24</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-30</lastmod>
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  <url>
    <loc>https://www.downstage.media/events/coach-builder-summit-preshow</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/96c88ede-1da1-4d8c-bd6a-971ea03fcd16/SB-Coach-Builder-Static-December-2023-1x1.png</image:loc>
      <image:title>Events - Coach Builder Summit (PreShow Focused Group) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/events/simple-social-media-launch-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-13</lastmod>
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  <url>
    <loc>https://www.downstage.media/events/storybrand-marketing-livestream-dec23</loc>
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    <lastmod>2024-06-30</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/annie_schiffmann_speaker.jpg</image:loc>
      <image:title>Events - Simple Social Media (September) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.downstage.media/events/storybrand-marketing-livestream-sept23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-30</lastmod>
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  <url>
    <loc>https://www.downstage.media/events/storybrand-marketing-livestream-jul23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-30</lastmod>
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  <url>
    <loc>https://www.downstage.media/events/6-step-growth-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fb22831b-ab8e-43d3-9a10-1131aa0573d8/portrait_70_donaldmiller-4.jpg</image:loc>
      <image:title>Events - How to Create a 6-Step Growth Plan For Your Small Business with Donald Miller and Annie Schiffmann - Donald Miller CEO, StoryBrand</image:title>
      <image:caption>Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Business Made Simple podcast and is the author of several books including the bestsellers Building a StoryBrand, Marketing Made Simple and Business Made Simple. He lives in Nashville, Tennessee with his wife Elizabeth and their daughter, Emmeline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/EFP_WEB-45.jpg</image:loc>
      <image:title>Events - How to Create a 6-Step Growth Plan For Your Small Business with Donald Miller and Annie Schiffmann - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/annie_schiffmann_speaker.jpg</image:loc>
      <image:title>Events - Simplify Your Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.downstage.media/events/simplify-your-social-jul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/annie_schiffmann_speaker.jpg</image:loc>
      <image:title>Events - Simplify Your Social Media (September) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2023-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fb22831b-ab8e-43d3-9a10-1131aa0573d8/portrait_70_donaldmiller-4.jpg</image:loc>
      <image:title>Events - The Most Important Role in Your Small Business - Donald Miller CEO, StoryBrand</image:title>
      <image:caption>Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Business Made Simple podcast and is the author of several books including the bestsellers Building a StoryBrand, Marketing Made Simple and Business Made Simple. He lives in Nashville, Tennessee with his wife Elizabeth and their daughter, Emmeline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/EFP_WEB-45.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/EFP_WEB-45.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-02-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/annie_schiffmann_speaker.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-01-12</lastmod>
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      <image:title>Events - Intro to StoryBrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/77ef7219-de5b-46eb-8f40-7a651c25a9c3/SMR-Email.jpg</image:loc>
      <image:title>Events - Intro to StoryBrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.downstage.media/events/website-sales</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/fb22831b-ab8e-43d3-9a10-1131aa0573d8/portrait_70_donaldmiller-4.jpg</image:loc>
      <image:title>Events - 5 Things Your Website Should Include to Increase Sales - Donald Miller CEO, StoryBrand</image:title>
      <image:caption>Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Business Made Simple podcast and is the author of several books including the bestsellers Building a StoryBrand, Marketing Made Simple and Business Made Simple. He lives in Nashville, Tennessee with his wife Elizabeth and their daughter, Emmeline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631a7bdd060d6165dc9332dc/c9132658-602b-40b9-89c3-44b8f5be5f22/EFP_WEB-45.jpg</image:loc>
      <image:title>Events - 5 Things Your Website Should Include to Increase Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.downstage.media/events/storybrand-marketing-livestream-feb23</loc>
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    <lastmod>2022-12-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Events - Made Simple Summit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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