How to Use StoryBrand Beyond Your Website

You already know how the StoryBrand framework works on a website. The challenge comes when you try to apply that same customer-centric thinking to blog posts, videos, and email campaigns.

This guide shows you how to do exactly that.

Inside, you’ll learn how to use StoryBrand as a practical lens for content creation so every piece of content keeps the customer at the center, without sounding repetitive or scripted.

Written by Annie Figenshu, StoryBrand Certified Guide and named one of StoryBrand’s “best.”
Photo Credit: Emily Feinsod Photography

What You’ll Learn

When you read this post, you’ll see how to:

Structure blog posts so the reader immediately recognizes their problem

Use the PEACE framework to write customer-centered emails and videos

Show the “after” clearly so your audience understands what success looks like

Guide readers toward a clear next step without forcing a sale

This post is about applying the same mindset across formats so your content feels cohesive, intentional, and easy to follow.