Messaging and content for B2B Marketing

If you’re a founder or small team trying to market a business, you’ve probably had this experience:

You have a lot to say.

You just don’t always know how to say it clearly or consistently.

And even when you do, it’s hard to keep it going.

That’s where I come in.

Hi. I’m Annie Figenshu

(You may have met me as Annie Schiffmann. Lemme explain.)

Schedule a Call with Annie Figenshu

View Upcoming Events

I help B2B businesses turn their ideas into messaging and content that performs.

That means:

knowing what to say
turning it into content
and building a system that makes it easier to show up

“We were unsure how we wanted to structure and deliver our quarterly newsletter. Annie helped to bring the clarity we needed and was key in guiding us in the right direction. ”

— Walter Hawes, III Corevir Group

Downstage Media Values

Fast

After fifteen years in improv on stages without a script I come up with words and ideas fast. Every minute in our sessions is like three in someone else’s.
Smart

I learn everything I can about messaging and content so that you don’t have time to. Then we make it make sense for your company.
Funny

Sure, It’s B2B. But one-liners will come out in our sessions together. And maybe even in your messaging.

SERVICES

Just like how actors use a script to know the words to say in a play, business owners use a BrandScript to know the words to say in a marketing campaign.
$3500
More info about BrandScripts
Consulting for small teams that need content and messaging support for their B2B marketing.
Starting at $1500.
Details on the Spotlight Strategy Program
For solopreneurs who need help with using the right words and getting them out consistently in their content.
Starting at $750 / month.
Currently sold out. Request to be put on the waitlist.

Here’s how we work together.

*

Here’s how we work together. *

Improvising it great… sometimes. If you’re tired of winging it with your messaging and content, let’s talk.

Schedule a Call

We’ll start by identifying what makes your offer valuable and how to talk about it so the right people listen.
(This is where BrandScripts shine.)
Together, we’ll map out a strategy that fits your business and bandwidth.
(This is covered in the Spotlight Strategy program)
You’ll walk away with messaging, talking points, and content systems you can actually use. Based on proven systems like StoryBrand, Annie Figenshu’s PAGER Method, and Annie’s Content Production Team.