Want to Read More Business Books? Join the Club.
You want to read more business books, but when you’re running a business, reading keeps falling to the bottom of the list. The On Book Business Book Club gives you a reason to read and a group of smart business owners to talk through what you learned, so you can turn those ideas into something useful for your business. Keep reading to see how the book club works and how you can join us.
Keep readingYou keep meaning to read more business books, but when you’re running a business, reading keeps falling to the bottom of the list.
And if you run a leadership development firm, there’s a particular irony there because your business depends on ideas.
You’re asking companies to hire you because of the way you think about leadership, communication, culture, teams, or organizational performance. You’re developing workshops. Coaching leaders. Creating frameworks. Trying to find better ways to explain the work you do.
Which means continuing to expose yourself to new ideas isn’t exactly extracurricular.
But then there are clients to serve. Proposals to send. Workshops to prep. Marketing to do. And that book someone recommended three months ago is still sitting on your nightstand.
I know because I realized I’d gotten very behind on reading myself.
And every other week, when I’d meet with a group of fellow business owners, someone would inevitably recommend another book that sounded great.
Eventually, I thought: I need a reason to make time for this.
And if I need one, maybe some other business owners do, too.
So I started the On Book Business Book Club.
Read more. Get ideas. Improve your business. That’s the whole premise.
You don’t need another business guru in your head
I like business books. This issue is, though, that I also sometimes feel like I have too many gurus in my head.
“You don’t have to adopt every methodology you read about. You can use the ideas to expand your thinking and decide what makes sense for your business.”
One person tells you to run your business this way. Another has a seven-step framework. Someone else has the methodology that will apparently solve every problem you’ve ever had by next Tuesday.
And if you work in leadership development, you already know how easy it is to accumulate methodologies.
You’ve got your own frameworks. Your certifications. The models you use with clients. The leadership book everyone in your field has read. The new assessment someone just told you that you absolutely have to check out.
More information isn’t necessarily the answer. Thinking about what you do with it is.
I don’t want to become beholden to every methodology I read about.
But I do want to expose myself to smart ideas.
I want to ask:
Does this make sense for my business?
What could I take from this?
What do I disagree with?
Could this help me explain what I do more clearly?
What am I going to try?
It’s a more critical, discerning way to read a business book.
And it gets even more useful when you have other business owners in the room asking the same questions.
A business book gets more useful when you talk about it
Our first On Book Business Book Club meeting made this pretty obvious. We read Alex Hormozi’s $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. And yes, we talked about the book. But pretty quickly, we were talking about our businesses.
One person realized he could bring accountants and attorneys into his offer as bonuses for business owners preparing to sell their companies.
Another started rethinking the guarantee she could offer clients.
Someone else realized he needed to stop leading with a tiny, inexpensive offer and put together something more substantial.
And one of the people in the room had spent 15 years running a service business that he described as, underneath it all, a leadership development company. That led us into a conversation about how the name and positioning of an offer can help people understand the value underneath the tactical service they’re buying.
That conversation should sound familiar if you run a leadership development firm.
You know there’s enormous value underneath what you do. The tricky part is packaging and talking about that expertise in a way that helps somebody else see it, too.
That’s one of the reasons I spend so much of my own work helping leadership development companies with their messaging. And it’s also why I like conversations like these. Because sometimes an idea from a book gives you the language for something you’ve been trying to articulate. And other times another business owner asks the question you hadn’t thought to ask.
Sometimes you hear how somebody else has packaged an idea and think, Oh. I could do something like that with my workshop.
And sometimes you decide the author is completely wrong.
Also useful.
As I said during our first meeting, one of the great things about meeting with fellow business owners is that you can shorten the learning curve for one another.
How the On Book Business Book Club works
This problem gets particularly tricky when you sell your expertise.
Once a month, we choose one business book and get together virtually to discuss it.
The rules are extremely complicated:
Get the book.
Read it. Skim it. Listen to it. You do you.
Come to the monthly discussion.
Talk about what was useful, what you disagreed with, and what you might try in your own business.
That’s it.
Didn’t finish the book?
I’m not telling anyone.
In fact, someone came to our first meeting specifically because he hadn’t finished the book and knew the discussion would give him some motivation.
This is not ninth-grade English. There will not be a quiz.
You lose clients when you over-explain what your firm offers. It’s easy to do because it’s hard to encapsulate everything you do succinctly. In this session, you’ll learn what prospects need to hear so you can go into every conversation confident. Ultimately, you make it easier for the right prospects to say yes to you.
Can’t attend live? Reserve your spot anyway. The session will be recorded and sent to everyone who registers.
So many good ideas for your business never see the light of day. Set aside one dedicated hour to go from thinking to doing and make your business happen.
We open the doors once a quarter for new members to the Business Made Simple Accountability Group. Meeting every other Tuesday (pretty much) at 11 AM ET to share wins, solve roadblocks, and set goals. Save your spot and start making real progress toward doubling your revenue.
Read more. Get ideas. Improve your business.
Each month, we get together to discuss what we learned, what we questioned, and what we might actually put into practice.
October’s choice: 10X is Easier Than 2X
by Dan Sullivan and Dr. Benjamin Hardy
No judgment if you skimmed.
The goal isn’t necessarily to finish more books
But I don’t particularly need another accomplishment to check off a list.
What I want are better ideas for my business.
During our first meeting, Kris Jones mentioned that being part of the book club gave her the accountability to make more progress through the book than she otherwise would have.
But here’s the better part. While she was reading, she started changing her offer.
She decided to make it clear that she only works with two clients each month. She developed a bonus around a video testimonial. She started thinking about how she could use urgency and scarcity without turning her offer into one of those slightly suspect “THIS IS WORTH $14,000 BUT TODAY YOU GET IT FOR $97” situations.
That’s a much better outcome than getting to say you finished Chapter 12.
Make reading part of your regular business rhythm
When you run a business, there will always be something more pressing than reading.
So if learning matters to you, you have to give it a place in the rhythm of running your business.
You get a reason to finally read some of the books people keep recommending to you. You get other business owners to talk through the ideas with. And you leave with something to think about, test, or put into practice.
You might even meet someone you want to work with along the way.
Not bad for reading a book and investing 50 minutes out of your month.
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Book your spot for the next On Book Business Book Club meeting
Our next meeting is October 13, and we’re reading 10X Is Easier Than 2X: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy.
Jewels Solheim-Roe is joining me to co-facilitate the conversation.
And while the club is open to business owners in all sorts of fields, I’d especially love to have more leadership development consultants in the room.
You spend your working life thinking about how people and businesses can work better. Bring that perspective to the conversation.
Read the whole thing.
Listen to it while you walk your dog.
Skim it the night before.
Show up having read half because your week went completely sideways.
You’re still welcome to join in.
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Engagement posts are a smart way to build brand awareness. Used well, they boost visibility, train the algorithm, and keep you top of mind.
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Understanding the difference between a hashtag and a handle can instantly strengthen your social media presence. If you’ve been guessing or mixing the two, you’re not alone — and it’s hurting your visibility. This post breaks down both tools in plain English and shows you how to use them strategically so your content is easier to find, easier to engage with, and easier to manage. Keep reading to make your next post clearer and far more effective.
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Businesses assume they need a bigger audience. But many customers tune out much earlier than that. It just isn’t clear to them what the business does or why it matters to them. This post breaks down how messaging friction slows down sales, referrals, and conversions, and how to spot it before it costs you more business.
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Most founder-led brands generate ideas faster than their teams can publish them. In this live workshop, Annie Figenshu introduces the Content Production Team framework, a simple system that helps small teams publish content more consistently without overwhelming the organization.
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Most leaders have a hard time communicating clearly, which leads to checked out teams and missed opportunities. This post breaks down how improv principles fix that, so your ideas actually land and your audience gets on board.
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New goals are easy to set in January. What’s harder is sticking to them when motivation fades later in the year. This post breaks down the three supports every business needs so progress doesn’t disappear in February, May, or the middle of summer.
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Every thought-driven brand faces the same challenge: the ideas come fast, but the content process lags behind. The Content Production Team helps you choreograph the content by defining who does what so your thought leadership becomes consistent, scalable, and effective.
Email marketing has gotten more sophisticated. So even platforms like Mailchimp that may have seemed simple when you first signed up, require a little know how in order to get your money’s worth out of it. This blog post breaks down why working with a Mailchimp Pro Partner can help you get the results that you want so you can use email marketing to gain and retain clients.
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The Content Entrepreneur Expo isn’t just another industry event. It’s where creators, consultants, and founders go to sharpen their content strategy, meet real collaborators, and build businesses with staying power. Annie Figenshu—author of Simple Social Media and co-author of The Content Entrepreneur—will be there in Author Alley, ready to connect.
Growing your email audience shouldn’t feel like a guessing game. If you’re not sure what to offer, where to promote it, or how to keep it fresh, you’re not alone. In this post, you’ll get a simple, doable plan to build a healthy list filled with the right people. The kind of list that keeps your audience engaged, your content working, and your business moving forward.
Engagement posts are a smart way to build brand awareness. Used well, they boost visibility, train the algorithm, and keep you top of mind.
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Being everywhere with your marketing sounds ambitious, but it often leaves teams stretched too thin and messages unclear. A focused marketing strategy helps people understand what you’re known for and gives your team room to do better work.
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Every thought-driven brand faces the same challenge: the ideas come fast, but the content process lags behind. The Content Production Team helps you choreograph the content by defining who does what so your thought leadership becomes consistent, scalable, and effective.
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General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.
It’s time to simplify social media for small businesses and brands. The PAGER Method is a social media strategy that you can easily use on any platform and in any niche. You’ll know what to create, ensure that your content isn’t too salesy, and still promote the events and initiatives that your business needs to survive. Here, get an overview of Downstage Media’s own content method with examples. This is the basis for Annie Figenshu’s book, Simple Social Media.
If you don’t post on social media about your promotions, initiatives, or events your audience won’t know what you have going on business-wise. So you can start to question whether all of the time that you spend posting is worthwhile at all. Here you’ll learn a simple system to create posts that will help you reach your business goals without making your account seem like a salesy billboard.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.
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The internet is full of marketing advice, predictions, and trends for the new year. Many of them, though, don’t quite apply to an arts-focused brand. Here, I’ll take some marketing trends for 2022 and filter them through the lens of the performing arts, offering my insights for how brands in the arts can use them now.
You do more copywriting than you think. Any post, email, or webpage where you want a reader to take action counts as copywriting. Unfortunately, lots of copywriting misses the mark which leads to lower clicks, conversions, and sales. In this post, you'll learn simple copywriting tweaks that will personalize, activate, and strengthen your work so you can connect with your audience.
The prices for online courses and coaching programs varies wildly - with some as low as $47 and others are high as $5000. So when you’re considering an online course and a coaching program, it’s important to know what’s in store, and how it compares to other comparable courses. Downstage Media has partnered with Business Made Simple to offer a suite of online courses and a marketing mentorship as well. Here’s what you can expect to pay, and what is included, and how it compares in the marketplace.
Like what we’ve done for your company? Think other organizations need to get their work out there? Here are the easiest ways to leave us a review that will answer the questions our potential clients often have. Whether you prefer to fill in the blanks, tap record, or write on a form, answer these five questions and you’re all done!
Understanding the difference between a hashtag and a handle can instantly strengthen your social media presence. If you’ve been guessing or mixing the two, you’re not alone — and it’s hurting your visibility. This post breaks down both tools in plain English and shows you how to use them strategically so your content is easier to find, easier to engage with, and easier to manage. Keep reading to make your next post clearer and far more effective.
Annie Figenshu
Annie Figenshu is keenly aware that many companies are pressed for time, and every minute counts. She helps brands make the most of their content marketing so that their hard work is shared with the world. Annie is certified in both StoryBrand and Mailchimp, has two kids with Beatles-themed names, and is afraid to think what a day without coffee would look like.
A packed workday doesn’t necessarily mean you’re growing your consulting business. Here are three activities to make time for more often than not so you can create revenue, stay in front of prospective clients, and develop relationships that lead to new opportunities.