Get the Words Right.
Then Get Them Out There.
StoryBrand Messaging, Content Marketing Strategy
Let’s face it.
Too often the words companies use in their marketing sound generic (thanks, AI!) so they’re easy to ignore.
You start to quietly doubt whether your message actually represents your company properly. And you’re nervous whether or not to put it in front of your customers and colleagues in your content.
Your business is unique. It shouldn’t sound like everyone else.
Content To Drive Your Business Forward
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Strategic Clarity
Get a clear message and soundbites so you always know what to say and how to say it. When your ideas are organized, your content becomes easier to create and easier for your audience to follow.
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Simple Systems
Build a content rhythm you can actually maintain. No more overthinking, underposting, or starting from scratch. Just a realistic plan that supports your business all year.
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Consistent Visibility
Show up in ways that attract the right clients, not just more noise. Your content becomes purposeful, aligned, and tied to your goals.
Meet Annie Figenshu: Your Content Marketing Guide
Before I was building content systems and strategy frameworks, I spent fifteen years onstage in New York City performing improv. That’s where I learned the words to use that affect audiences in the moment. Many of the same principles apply to marketing: listen first, build on what’s true, and keep the story moving.
Today, I help business owners like you turn their strongest ideas into clear, strategic content that builds connection with your own audience. I help you organize your insights into a system that grows your audience, supports your revenue goals, and makes content marketing easier to sustain.
I’m the author of Simple Social Media and a contributor to The Content Entrepreneur with Joe Pulizzi, founder of the Content Marketing Institute. I think quickly, write with intention, and help clients make smart decisions about what to share and why it matters. Sometimes that means refining a single LinkedIn post. Other times, it looks like building a full BrandScript or mapping content for the next quarter.
The results speak for themselves. One client used the pitch we built together to land a $250,000 deal on Shark Tank. Others have grown their email lists, saved hours each week, and created lasting relationships with their audience.
If you want content that sounds like you, serves your audience, and supports your business, let’s talk.
Downstage Media's Marketing Services
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StoryBrand BrandScript
If your audience doesn’t understand what you offer, they won’t buy. We build a BrandScript so you know what to say and your audience knows why they should choose you.
Named one of “StoryBrand’s Best” Certified Guides.
$3500
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Spotlight Strategy Program
Founders who are tired of guessing work with me to install simple content systems and frameworks so they can create stronger content faster with a clear path to ROI.
Two weeks free at signing.
Starting at $1500 / month
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Marketing Coaching
Specialized support in content marketing, Mailchimp campaign management, and StoryBrand messaging, with personalized guidance to help you overcome obstacles.
Very limited availability.
Starting at $750 / month
THE STAGES TO WORKING TOGETHER
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Tell me about your business, your goals, and what’s getting in the way. Tell me about your current content and what is and isn’t working with it.
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Most clients begin with the Spotlight Strategy 1-Day. But after our call, you’ll get a custom plan with clear next steps. No pressure, no confusion. That’d be weird.
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We put your plan into motion. You show up consistently. Your audience grows. Your content does the heavy lifting, even when your calendar is full.
Trusted by 421 business owners