New goals are easy to set in January. What’s harder is sticking to them when motivation fades later in the year. This post breaks down the three supports every business needs so progress doesn’t disappear in February, May, or the middle of summer.

You like how StoryBrand makes your customer the hero, but applying that same thinking to blog posts, videos, and emails is a little murkier. This post shows how to use the StoryBrand framework as a jumping off point for your content marketing efforts. The result is customer-focused content that’s easier to create and more effective at building relationships.

Service-based businesses often overlook holiday marketing, but with the right strategy, you can stand out, boost engagement, and increase revenue. By focusing on what your clients need for the new year and automating your marketing, you’ll position your business for long-term success. Don’t let the season pass you by—take charge of your holiday campaign today!

Get your email marketing ready for the holiday rush with a fully optimized email funnel before Halloween. Personalization is the key to boosting engagement and driving sales, as Mailchimp’s "This Holiday, It’s Personal" report shows that targeted emails can increase open rates by 29%. Start now and let your automated email campaigns work seamlessly through the busiest shopping season, leaving you free to focus on your business.

Discover how to use AI to streamline your content creation without losing the clarity that the StoryBrand framework provides. In this post, I share five steps to train AI on your brand voice and offerings, helping you create customer-focused content that converts while saving you time.

The Power of a Clear Brand Message: It's not easy to connect with your audience right now. Discover how a clear and compelling brand message can transform your business. Learn why a clear message drives revenue. Plus, learn what you must do before, during, and after you craft your brand message so you can get the most out of your marketing.

Struggling to make your sales pitches resonate? Discover the transformative power of storytelling in sales. Learn how the StoryBrand framework can help you connect with potential customers, increase engagement, and boost your revenue. Dive into our guide and register for the Close More Sales with Storytelling webinar to refine your skills and drive your business forward. Limited spots available – don’t miss out!

You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.

Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!

Ever struggled to explain what your business does in a few seconds? You're not alone! A strong one-liner is your secret weapon for capturing attention and sparking curiosity. In this post, we explore the importance of a one-liner and how our Pitch Perfect One-Liner Workshop can help you craft a compelling message that resonates. Learn about common challenges, our proven framework, and hear success stories from those who’ve transformed their business communication. Don’t miss this opportunity to make a memorable impression and elevate your marketing game!

Marketing budgets are tight right now. A recent Gartner survey of 395 CMOs and marketing leaders shows the average 2024 marketing budgets have dipped to 7.7% of overall company revenue, down from last year's 9.1%. That means that you have to be absolutely clear on how to make the most of your marketing to make it count.

In this blog post, I’m going to talk about the StoryBrand Marketing Livestream as a way to get the most out of your marketing dollars for the rest of the year.

Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.

Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?

Some online summits are a little… thin with speakers pitching more than presenting. It’s hard to know if the Coach Builder Summit is going to be worth carving out two days of your schedule for. Let’s go through what Coach Builder Summit is, plus give you 5 insider tips you may not have considered. When you see more info about it cross your desk, you'll be confident that you thought through your decision.

Your B2B marketing shouldn’t take all your time. These 3 steps help you clarify your message, streamline your content, and grow your audience faster.

Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.

When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.

You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You'll have just what you need to shine a light on the most important person in your feed - you!

Owning a small business is often compared to throwing yourself off a cliff and building an airplane on the way down. Guest contributor Ali J. Taylor discusses his new program so small business owners get the support they need to maximize what's working and fix what isn’t.

If you’re marketing on a budget, then you’ve probably heard of the StoryBrand framework. It’s a methodology designed to help businesses get their messaging right using the narrative structure we all know from movies. Recently, StoryBrand hosted a livestream focused on how any business - no matter what niche or how small - could clarify their message. As a StoryBrand Guide I was able to facilitate a small group. Here's a peak into our Zoom room.

You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.

It’s not always clear how you can use StoryBrand on your social media. Much of the StoryBrand Framework is based around using marketing to increase sales - but social media is different than a website. And no one wants to turn their social media channels into a spammy billboard. Here you’ll learn a StoryBrand-inspired formula for writing copy on your social media posts, as well as different ways to use existing assets in your marketing - lead generators, BrandScripts, and more - in a way that works on social media.

You don't really know where a company's strengths lie until you see what they regularly get hired to do. This can help you understand if you want to work with this company to solve your marketing issues. So as the curtain draws on 2022, here's a look back on the kind of work that Annie Schiffmann did with Downstage Media, and how it helped clients get the social media marketing, email marketing, or overall branding results they were looking for.