Annie Figenshu to Host Live Session on How Businesses Can Simplify Their Marketing Message to Increase Customer Engagement
Downstage Media will host a live virtual session,How to Talk About Your Business So People Actually Buy, on June 4 at 2 PM ET. The session is designed for founders, consultants, and B2B business owners who want to simplify how they talk about their work so customers understand it faster and are more likely to take action.
The workshop is based on the StoryBrand Soundbite Strategy, a messaging framework developed by Donald Miller and taught to Annie Figenshu during multiple StoryBrand training events in Nashville. Figenshu is a StoryBrand Certified Guide who has trained more than 50 StoryBrand Guides and helped businesses across industries simplify their messaging and marketing.
“Most businesses aren’t losing customers because they’re bad at what they do,” said Figenshu, Owner of Downstage Media. “They’re losing customers because their marketing is too hard to understand. The more experienced you are, the easier it is to accidentally over-explain.”
Annie Figenshu in training with Donald Miller in Nashville on the StoryBrand Soundbite Strategy.
During the live session, attendees will learn how to reduce “cognitive load” in their marketing by creating clearer, more repeatable talking points for websites, sales conversations, presentations, social media, and email campaigns. Participants will also receive a downloadable Soundbite Strategy worksheet to help apply the framework to their own businesses after the session.
“Every day customers stay confused is a day they move on to someone easier to understand,” Figenshu said. “We’re not trying to make businesses sound clever. We’re trying to make them easier to follow, easier to remember, and easier to buy from.”
Not sure whether your marketing is actually too complicated?
Downstage Media has also released a free Messaging Friction Quiz designed to help business owners evaluate whether customers may be working too hard to understand what they do.
Attendance for the June 4 session is intentionally limited so participants can actively workshop their messaging during the live event.
“If attendees leave without a clearer way to talk about their business, we’ll continue the conversation until they do,” Figenshu said.
About Downstage Media
Downstage Media is a content strategy and messaging consultancy based in Summit, New Jersey. Founded by Annie Figenshu, Downstage Media helps founders, consultants, and thought leaders create marketing that is easier to understand, easier to repeat, and more likely to convert customers. Services include BrandScripts, content strategy consulting, workshops, and messaging intensives. Register for the Workshop.
Betty Bot-ley
Betty Bot-ley is a savvy AI assistant who brings a blend of data-driven insights and creative flair to email marketing. Co-writing alongside Annie Figenshu, she helps craft engaging blog posts, experiments with email signup strategies, and optimizes campaigns to get more leads faster. With a knack for turning tech into practical tips, Betty's mission is to make email marketing simple, effective, and fun.