DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
How can I make the most of Coach Builder Summit? 5 insider tips!
Some online summits are a little… thin with speakers pitching more than presenting. It’s hard to know if the Coach Builder Summit is going to be worth carving out two days of your schedule for. Let’s go through what Coach Builder Summit is, plus give you 5 insider tips you may not have considered. When you see more info about it cross your desk, you'll be confident that you thought through your decision.
Fly Far and Fast with Small Business Flight School
Owning a small business is often compared to throwing yourself off a cliff and building an airplane on the way down. Guest contributor Ali J. Taylor discusses his new program so small business owners get the support they need to maximize what's working and fix what isn’t.
What You Missed at the Most Recent StoryBrand Marketing Livestream
If you’re marketing on a budget, then you’ve probably heard of the StoryBrand framework. It’s a methodology designed to help businesses get their messaging right using the narrative structure we all know from movies. Recently, StoryBrand hosted a livestream focused on how any business - no matter what niche or how small - could clarify their message. As a StoryBrand Guide I was able to facilitate a small group. Here's a peak into our Zoom room.
Promoting Events, Sales, and More on Social Media
So many people are torn when it comes to social media. They want it to drive their business goals, but they don't want to seem spammy. If they go too far in one direction, they're investing a lot of time without a great return. If they go too far in the other, their audience (and the algorithms) will get turned off. Here you'll learn how to promote your company on social media without turning your feed into an annoying billboard.
Using StoryBrand for Social Media
It’s not always clear how you can use StoryBrand on your social media. Much of the StoryBrand Framework is based around using marketing to increase sales - but social media is different than a website. And no one wants to turn their social media channels into a spammy billboard. Here you’ll learn a StoryBrand-inspired formula for writing copy on your social media posts, as well as different ways to use existing assets in your marketing - lead generators, BrandScripts, and more - in a way that works on social media.
It's Curtains on 2022: Here's What Downstage Media Did for Its Clients
You don't really know where a company's strengths lie until you see what they regularly get hired to do. This can help you understand if you want to work with this company to solve your marketing issues. So as the curtain draws on 2022, here's a look back on the kind of work that Annie Schiffmann did with Downstage Media, and how it helped clients get the social media marketing, email marketing, or overall branding results they were looking for.
Why Should I Take the StoryBrand Marketing Assessment?
It’s aggravating filling out long, unnecessary forms on websites. But you keep getting pointed towards the StoryBrand Marketing Assessment and its promise to show you why your marketing isn’t working. In this breakdown you’ll learn what the assessment asks, why bother to take it, what you get in the marketing report, and how it’s used in our work together. By getting comfortable with the assessment, you can know the steps to take to build your brand on solid ground.
Why You Need a Brand Playbook
Among one of the most annoying daily occurrences in work is knowing you have a piece of information somewhere on your computer and can’t find it. It becomes especially frustrating when you’re trying to come across it in a hurry: the font you need to make today’s social media image, or the logo you have to submit to the podcast producer. A Brand Identity Playbook helps you have all of this information - plus vital messaging for your organization - in one place. Let’s break down how to create one, and what needs to go into it.
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing: 9 Ideas
You created a BrandScript to make sure that the messages you use in your marketing are simple, clear, and consistent. You won’t be able to make the most of your BrandScript if it’s just sitting somewhere on your computer. And that could lead to time and money lost creating one in the first place. Here, you’ll learn ten different ways to use your StoryBrand BrandScript so you can connect with your audience.
Signs The Messaging is Unclear in Your Arts-Based Business
Messaging is one of those vague marketing terms that gets thrown around quite a bit. But if you aren’t sure what it is, then how can you know if your brand needs to strengthen it? Let’s dive into this concept and discuss the signs that a company’s message is confusing its audience. Get this right and you’ll make it considerably easier to do business with you.
How Can You Put Your Marketing on Autopilot This Summer?
It can be easy to feel envious of people enjoying the long days of summer when you're trying to get your projects off the ground. A new offering from Downstage Media is designed to put your marketing on autopilot because after the past two years you deserve a great summer.
What to Prepare Before Attending the StoryBrand Marketing Livestream
The StoryBrand Marketing Livestream is a two day investment in your business. But if you don’t take time to prepare, you could get a low return on that investment. Learn success tips from facilitators who’ve ushered hundreds of attendees through the workshop.
What the StoryBrand Marketing Livestream Does and Doesn’t Include
You may be surprised by what you do and don’t get from attending the StoryBrand Marketing Livestream. I’m going to lay out here exactly what you can expect so that you know what is taken care of for you and what you have to take care of on your own. This will also help you gauge how the livestream will work with your own skills, timing, and budget.
Why Does the StoryBrand Marketing Livestream Cost What It Does?
The StoryBrand Marketing Livestream is an investment, there’s no doubt about it. It costs a considerable amount of time and money - especially for a small arts-based business or a nonprofit. Here I’ll share what factors dictate the cost of the StoryBrand Marketing Livestream, how it compares to other StoryBrand products, and what additions attendees by partnering with Annie Schiffmann during this event.
Why I Became a StoryBrand Certified Guide
You may have seen that Annie Schiffmann is a StoryBrand Certified Guide and have no clue what that means. Find out how this certification will help your company, project, or organization get even better results from your marketing efforts and how it has affected Downstage Media’s offerings.