DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
What to Put in Place So You Hit Your Goals All Year
New goals are easy to set in January. What’s harder is sticking to them when motivation fades later in the year. This post breaks down the three supports every business needs so progress doesn’t disappear in February, May, or the middle of summer.
Your Email Deliverability Problem Is Really A List Problem
If your email campaigns feel unpredictable, it’s probably not a tech issue. It’s a list issue. This post breaks down why cold emailing quietly damages deliverability, what spam filters actually look for, and how to rebuild your email program on permission, trust, and long-term visibility.
What Does This Make Possible? The Question That Keeps Thought Leaders Profitable
Every thought-driven brand faces the same challenge: the ideas come fast, but the content process lags behind. The Content Production Team helps you choreograph the content by defining who does what so your thought leadership becomes consistent, scalable, and effective.
What Thought Leaders Can Learn from Junk Mail About Clearer Websites
If you’re a thought leader or the face of your brand, you’ve probably invested in a beautiful website that may not convert the way you want. In this post, web designer Kristin Madeja shows you how direct response marketing principles can help your site move people from “This looks nice” to “I’m ready to book.” You’ll learn about clarity, calls to action, testing, and photography, so your audience takes action.
Why Thought Leaders Should Revive Their Neglected Blogs in 2026
Many thought leaders let their company blogs go quiet, which means their best ideas disappear the moment they speak them. New research shows exactly why 2026 is the year to revive a neglected blog and how content created with strategy can strengthen authority while influencing AI search results. This post shows you what works now and simple steps to bring your blog back to life.
What It Takes to Clarify Your Message for a Shark Tank-Sized Moment
High-stakes moments don’t give you time to clarify what you meant. When a message isn’t sharp, even a strong idea can lose the room. This post breaks down what happened in the Tank, the messaging work History By Mail did with Downstage Media ahead of the pitch, and what founders can learn about preparing their message before the pressure hits.
What's the Difference Between a Hashtag and a Handle
Understanding the difference between a hashtag and a handle can instantly strengthen your social media presence. If you’ve been guessing or mixing the two, you’re not alone — and it’s hurting your visibility. This post breaks down both tools in plain English and shows you how to use them strategically so your content is easier to find, easier to engage with, and easier to manage. Keep reading to make your next post clearer and far more effective.