Content Strategy
Get your content in front of the right audience with the words that will hook them in.
You have the words, but they don't have a home...
Your messaging is clear.
But it’s not showing up in your content, your website, or your sales conversations in a consistent way.
You should use your message to build a system that supports your business.
When the Spotlight Strategy Program works
Your content reinforces the same core ideas instead of starting from scratch.
Your team knows what to say and how to say it.
Your marketing feels connected.
You Don’t Need More Ideas. You Need Direction.
I know how it feels when every marketing decision lands on your desk.
I’m a StoryBrand Certified Guide trained by Donald Miller, and trusted to train other StoryBrand Guides.
I’m a Mailchimp Pro Partner who knows how to turn attention into revenue.
I co-authored The Content Entrepreneur with Joe Pulizzi and wrote Simple Social Media for business owners who need structure, not noise.
You’re leading a growing business. You’ve got a small but mighty team. And yet you’re still rewriting the sales email, brainstorming the next campaign, or wondering if that lead magnet is even worth it.
That’s why I created the Spotlight Strategy Program.
I’m not just a consultant. I’m a strategist and systems thinker with more than a decade in the treading the marketing boards.
I’ve helped hundreds of founders clarify what they actually do, build repeatable content systems, and stop making marketing decisions from scratch every week.
What’s included in the Spotlight Strategy Program
Starting at $1500 / month.
Minimum 6 months.
Extremely Limited Availability
(That’s not just marketing speak. I actually can’t take on that many clients because I want to give each one proper attention.)
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Two 60-minute strategy sessions each month
Focused, in-depth conversations with Annie Figenshu designed to clarify decisions, sharpen positioning, and move your marketing forward.
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You won’t have to fish around for the templates and frameworks that you’ll be using in your content. Anything that we work on will be archived in your Personalized Marketing Workbook
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Don’t be in the dark for long. Send me an email and I’ll get back to you within two business days.
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Get free invites to webinars and events led by Annie Figenshu.
The Script-to-Stage System: Get Your Message & Content to Perform
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Stage 1. Build the Foundation
We start with the work that reduces cognitive load and makes you easy to understand.
BrandScript Development: Defining your hero and their journey.
PEACE Soundbites: Creating the "sticky" phrases people remember.
Problem Ownership: Positioning you as the only logical solution.
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Stage 2: Activate Across Your Marketing
We take your message and install it across every touchpoint so you stop "starting from scratch."
Digital Presence: Website copy and Lead Generators.
Social & Video: Content systems and Video scripts.
Direct Sales: Email campaigns, Proposals, and Sales team talking points.
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Stage 3: Move People to Action
We make sure your content follows the psychological path to a sale:
Curiosity: Stop the scroll and grab attention.
Enlightenment: Build deep trust through education.
Commitment: Drive the final decision to buy.
How to Get Started
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Schedule a quick call to talk through your goals and see if we’re a match. If it’s not a good fit, I’ll point you in the direction of someone who may be better
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Together we’ll review the issues you are trying to solve in your marketing, the solution that I’m proposing, and the plan to get there.
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If you decide to move forward, you’ll book your Kick Off Call and start building momentum right away.
FAQS
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This program is designed for business owners doing between $1M–$5M in annual revenue with a small marketing team (5 people or fewer). If you need clearer messaging, a stronger strategy, and a partner to guide your team, you’re in the right place.
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We focus on whatever is most pressing for you or your team. That could be reviewing messaging, mapping a campaign, clarifying a strategy, or building out a content plan. Every session is built around action and clarity.
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Yes. You’ll always be looped in, but I can also meet directly with your team to review copy, plan campaigns, or provide strategic direction—whatever’s most helpful to you.
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There’s a 6-month minimum so we have time to build momentum, adjust strategy, and start seeing results. After that, you can continue month-to-month as needed.
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Email me directly and I’ll get back to you personally.
Upcoming Event
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Upcoming Event 〰️
When you’re acting as the Talent, the Director, and the Stage Manager, it’s easy to get behind.
In this webinar, you’ll learn the three roles every effective content production team needs, how to identify your bottleneck, and how to move from reactive scramble to structured system. Walk away with clarity on what to own, what to delegate, and what to build next.
