Signs The Messaging is Unclear in Your Business
Ever click on a video and it just… buffers?
That’s what unclear messaging feels like to your audience. They’re ready to listen—but if the message doesn’t come through quickly and clearly, they’ll move on.
Not because they don’t care. Because it’s too much work to wait.
Seriously, what is “messaging”
Signs Messaging Might Be Your Problem
What to do When You Know Messaging is Off
Clear Messaging = More Confidence and Better Results
Sound Like a Business That Knows What It’s Doing
Seriously, What is Messaging
Let’s call it what it is: “Messaging” is one of those vague marketing words that gets thrown around.
What we’re really talking about is this:
What you say on your website
How you describe what you do
The way you show up in your content, sales calls, and marketing materials
If your messaging is unclear, your audience will tune out—fast. Not because they don’t care, but because you’re making them work too hard to figure out what’s in it for them.
How to Tell if Messaging is Your Problem
If you’re constantly rewriting your homepage, wondering why no one’s opening your emails, or feeling like your Instagram captions are yelling into the void... it might be time for a messaging gut check.
Here’s what to look for:
People often ask, “So… what do you actually do?”
You’re spending way too long writing content—and it’s still not converting
You offer a great product or service, but your website doesn’t reflect it
Your talking points change depending on the day (or your mood)
You’re getting traffic, but very few inquiries or sales
Sound familiar? You’re not alone—and you’re not broken. You’re just unclear.
What To Do When You Know Something’s Off
You don’t need a rebrand. You need a script.
When your messaging is unclear, your content starts to stall. Your website feels “off.” Your sales calls get weird. And your audience? They’re not quite sure what they’re being invited into.
That’s where I come in.
When I worked with Ari Siegel, founder of History By Mail, we didn’t just clean up his copy—we crafted a message strong enough to land him a spot on Shark Tank. And when the episode aired? Three sharks were vying for a piece of his company.
The message mattered. And it worked.
Here’s the thing: just like an actor uses a script to know what to say onstage, you can use a BrandScript to know what to say in your marketing. It keeps you grounded. Focused. Clear on who your audience is and how to talk to them in a way that actually clicks.
Inside the BrandScript Starter Package, we’ll figure out:
What your customer actually wants
The real problem you solve
How to position your offer as the thing that makes their life better
No jargon. No fluff. Just a message that does its job—onstage or online.
Clear Messaging = More Confidence and Better Results
When you know how to talk about what you do, everything gets easier. You can:
Write content faster
Sell without sounding salesy
Hire help (because you finally know what to say)
Create campaigns that actually convert
You stop spinning and start scaling.
Sound Like a Business That Knows What It’s Doing
Annie Figenshu coaching business owners during a live StoryBrand Marketing Livestream session.
If you're tired of second-guessing what to say and how to say it, start with the BrandScript Starter Package. We’ll work together 1:1 to clarify your core message and build a foundation you can use everywhere.
No fluff. No jargon. Just clear, confident content that connects.
Learn more and book your Intro Call.
Here’s to messaging that makes people say, “I’m in.”
I've helped dozens of companies clarify their message—whether it’s been through private sessions, client pitches, or even onstage at the StoryBrand Marketing Livestream, where I’ve coached business owners live on how to fix their messaging in real time.
Because when the words are clear? Everything else gets easier.
