DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
How to Use a StoryBrand BrandScript to Clarify Your Message (Examples Included)
If your marketing feels scattered, you’re not alone. Most experts, founders, and speakers work way too hard for far too little traction because their message isn’t clear. This guide walks you through how to use a StoryBrand BrandScript to simplify your message, strengthen your content, and make marketing finally feel doable.
How to Name Your Offer So It Actually Sells
If you keep calling your work “consulting” or “just working with me,” you are shrinking the perceived value of your expertise. The right name turns a loose idea into a structured offer that clients understand, remember, and trust. This post shows you how to name your offers and processes so they feel valuable, future ready, and easier to sell. Keep reading if you want clients to say yes faster.
What Is a StoryBrand Certified Coach? (And Why the Title Changed)
Name changes are so 2025! StoryBrand Certified Guides are now StoryBrand Certified Coaches. If you're wondering why, what changed this post clears it all up.
What It Takes to Clarify Your Message for a Shark Tank-Sized Moment
High-stakes moments don’t give you time to clarify what you meant. When a message isn’t sharp, even a strong idea can lose the room. This post breaks down what happened in the Tank, the messaging work History By Mail did with Downstage Media ahead of the pitch, and what founders can learn about preparing their message before the pressure hits.
Downstage Media’s Client History By Mail Tests Its Brand Message on Shark Tank
When Ari Siegel, founder of History By Mail, landed a coveted spot on Shark Tank, he turned to Downstage Media for help crafting a pitch that would resonate with both the Sharks and millions of viewers. Here’s how we shaped the message, rehearsed every word, and got ready for a once-in-a-lifetime moment on national TV.
Signs The Messaging is Unclear in Your Business
If your marketing feels like it’s stalling—or your audience just isn’t connecting—you might not need a rebrand. You might just need better messaging. Here’s how to tell if that’s the issue, and what to do if it is.
What's the Difference Between a Hashtag and a Handle
Understanding the difference between a hashtag and a handle can instantly strengthen your social media presence. If you’ve been guessing or mixing the two, you’re not alone — and it’s hurting your visibility. This post breaks down both tools in plain English and shows you how to use them strategically so your content is easier to find, easier to engage with, and easier to manage. Keep reading to make your next post clearer and far more effective.