DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
What 3 marketing steps are designed to build customer relationships?
Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.
Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?
How can I make the most of Coach Builder Summit? 5 insider tips!
Some online summits are a little… thin with speakers pitching more than presenting. It’s hard to know if the Coach Builder Summit is going to be worth carving out two days of your schedule for. Let’s go through what Coach Builder Summit is, plus give you 5 insider tips you may not have considered. When you see more info about it cross your desk, you'll be confident that you thought through your decision.
What 3 marketing steps will save time but still grow my audience?
Learn how to grow your audience without the headache - discover the three simple steps that make marketing easier and faster. Discover why a clear message on your website, lead generator, and email sales sequence are key components of any successful strategy.
The Foundation You Need for Stronger Marketing
Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.
Get Over the Overwhelm: the 3-Stage Marketing Strategy
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
A Day in YOUR Life
You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You'll have just what you need to shine a light on the most important person in your feed - you!
Fly Far and Fast with Small Business Flight School
Owning a small business is often compared to throwing yourself off a cliff and building an airplane on the way down. Guest contributor Ali J. Taylor discusses his new program so small business owners get the support they need to maximize what's working and fix what isn’t.
What You Missed at the Most Recent StoryBrand Marketing Livestream
If you’re marketing on a budget, then you’ve probably heard of the StoryBrand framework. It’s a methodology designed to help businesses get their messaging right using the narrative structure we all know from movies. Recently, StoryBrand hosted a livestream focused on how any business - no matter what niche or how small - could clarify their message. As a StoryBrand Guide I was able to facilitate a small group. Here's a peak into our Zoom room.
Why A Sales Funnel is Just the First Step
You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.
Using StoryBrand for Social Media
It’s not always clear how you can use StoryBrand on your social media. Much of the StoryBrand Framework is based around using marketing to increase sales - but social media is different than a website. And no one wants to turn their social media channels into a spammy billboard. Here you’ll learn a StoryBrand-inspired formula for writing copy on your social media posts, as well as different ways to use existing assets in your marketing - lead generators, BrandScripts, and more - in a way that works on social media.
It's Curtains on 2022: Here's What Downstage Media Did for Its Clients
You don't really know where a company's strengths lie until you see what they regularly get hired to do. This can help you understand if you want to work with this company to solve your marketing issues. So as the curtain draws on 2022, here's a look back on the kind of work that Annie Schiffmann did with Downstage Media, and how it helped clients get the social media marketing, email marketing, or overall branding results they were looking for.
Why Should I Take the StoryBrand Marketing Assessment?
It’s aggravating filling out long, unnecessary forms on websites. But you keep getting pointed towards the StoryBrand Marketing Assessment and its promise to show you why your marketing isn’t working. In this breakdown you’ll learn what the assessment asks, why bother to take it, what you get in the marketing report, and how it’s used in our work together. By getting comfortable with the assessment, you can know the steps to take to build your brand on solid ground.
Why You Need a Brand Playbook
Among one of the most annoying daily occurrences in work is knowing you have a piece of information somewhere on your computer and can’t find it. It becomes especially frustrating when you’re trying to come across it in a hurry: the font you need to make today’s social media image, or the logo you have to submit to the podcast producer. A Brand Identity Playbook helps you have all of this information - plus vital messaging for your organization - in one place. Let’s break down how to create one, and what needs to go into it.
Can I Use a StoryBrand BrandScript on Social Media with the PAGER Method? Yep! Here’s How.
When you first create a BrandScript for your company it can be unclear how to use it on social media. You don’t want to turn your feed into a billboard for your work, but you know it’s going to help your audience understand what you can do to solve their problems. The PAGER method will help you build your BrandScript into your content mix so you can help your audience understand what you do, how it make their lives better, and how they can get it.
Are You Wasting Money on Advertising? 10 Ways to Know
Most people are wasting money on advertising and don't even know it. This issue is a serious problem and needs to stop. In this article, Evan Cox from Caffeine Marketing, unpacks ten of the most common ways people waste money on advertising.
How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing: 9 Ideas
You created a BrandScript to make sure that the messages you use in your marketing are simple, clear, and consistent. You won’t be able to make the most of your BrandScript if it’s just sitting somewhere on your computer. And that could lead to time and money lost creating one in the first place. Here, you’ll learn ten different ways to use your StoryBrand BrandScript so you can connect with your audience.
What to Prepare Before Attending the StoryBrand Marketing Livestream
The StoryBrand Marketing Livestream is a two day investment in your business. But if you don’t take time to prepare, you could get a low return on that investment. Learn success tips from facilitators who’ve ushered hundreds of attendees through the workshop.
What the StoryBrand Marketing Livestream Does and Doesn’t Include
You may be surprised by what you do and don’t get from attending the StoryBrand Marketing Livestream. I’m going to lay out here exactly what you can expect so that you know what is taken care of for you and what you have to take care of on your own. This will also help you gauge how the livestream will work with your own skills, timing, and budget.
Why Does the StoryBrand Marketing Livestream Cost What It Does?
The StoryBrand Marketing Livestream is an investment, there’s no doubt about it. It costs a considerable amount of time and money - especially for a small arts-based business or a nonprofit. Here I’ll share what factors dictate the cost of the StoryBrand Marketing Livestream, how it compares to other StoryBrand products, and what additions attendees by partnering with Annie Schiffmann during this event.
Why I Became a StoryBrand Certified Guide
You may have seen that Annie Schiffmann is a StoryBrand Certified Guide and have no clue what that means. Find out how this certification will help your company, project, or organization get even better results from your marketing efforts and how it has affected Downstage Media’s offerings.