DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
What Thought Leaders Can Learn from Junk Mail About Clearer Websites
If you’re a thought leader or the face of your brand, you’ve probably invested in a beautiful website that may not convert the way you want. In this post, web designer Kristin Madeja shows you how direct response marketing principles can help your site move people from “This looks nice” to “I’m ready to book.” You’ll learn about clarity, calls to action, testing, and photography, so your audience takes action.
The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System
Every thought-driven brand faces the same challenge: the ideas come fast, but the content process lags behind. The Content Production Team helps you choreograph the content by defining who does what so your thought leadership becomes consistent, scalable, and effective.
How to Build Brand Awareness with Engagement Posts
Engagement posts are a smart way to build brand awareness. Used well, they boost visibility, train the algorithm, and keep you top of mind.
How to Get More Traffic to Your Squarespace Site (Without the Guesswork)
You built a beautiful Squarespace website. The messaging is solid, the visuals are on point—but the traffic? Crickets. If you’re wondering why no one’s finding your site (and what to do about it), this post breaks it down. Learn why long-form content still matters, how blogging can be your website’s best traffic engine, and what a smart strategy really looks like—especially for Squarespace users who’ve done the brand work but still feel invisible.
Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.
Tilt Publishing isn’t just about getting your book on the shelves—it’s about giving authors the control, reader data, and engagement they deserve. As the publisher of The Content Entrepreneur and Simple Social Media, I chose Tilt for the same reasons you might: meaningful connections, long-term growth, and turning a book into a true brand-building tool. Discover how Tilt’s unique approach can transform your book from launch day to lasting impact.
StoryBrand for Content Marketing: Using Frameworks to Improve Blog Posts, Social Media Posts, and Email Campaigns
Discover how the StoryBrand framework can transform your content marketing strategy from chaotic to cohesive. By applying StoryBrand across your emails, social media, and website, you’ll create messaging that resonates with your audience, increases engagement, and drives real results. Learn why this proven approach can make your marketing easier and more effective—and how Annie Figenshu can guide you every step of the way.
Why Should I Attend Creator Economy Expo? 5 Reasons.
You’ve never heard of Creator Economy Expo before. So… is it worth your time? You don’t want to take days out of your business attending an event that won’t yield results for you in the upcoming year. In this blog post, I’ll talk about what it is, why it’s worth considering, and how to get it at a discount. So you can decide if it’s a good fit for you and your brand.