DOWNSTAGE MEDIA BLOG
MESSAGING AND CONTENT MARKETING FOR B2B
Advantages of Working with a Mailchimp Pro Partner (even if you don’t have Mailchimp)
Email marketing has gotten more sophisticated. So even platforms like Mailchimp that may have seemed simple when you first signed up, require a little know how in order to get your money’s worth out of it. This blog post breaks down why working with a Mailchimp Pro Partner can help you get the results that you want so you can use email marketing to gain and retain clients.
Lessons Learned and Next Moves: The Email Signup Experiment, Week 3
The Email Signup Experiment continues, and this week’s data reveals some unexpected shifts. While the home page saw its first signup, the pop-up’s conversion rate dropped significantly. Are visitors tuning it out? We’re making key adjustments to timing, messaging, and placement to improve performance. Read on to see what worked, what didn’t, and what we’re testing next.
The Email Signup Experiment: What’s Working, What’s Not, and What’s Next
The Email Signup Experiment is in full swing, and this week’s results revealed both progress and challenges. While adding the form to high-traffic blog posts didn’t generate signups, the pop-up saw a 5.9% conversion rate—better than nothing, but still below the industry average. With a combined conversion rate of 2.3%, it’s clear we need to refine our approach. The focus now? Improving visibility, tweaking messaging, and driving more traffic to high-converting pages. Can these adjustments push us closer to our goal of 10 new subscribers by March 31? We’re about to find out.
Wins, Woes, and What’s Next: The Email Signup Experiment, Week 2
Join Annie Figenshu and her AI assistant, Betty Bot-ley, as they dive into this week's Email Signup Experiment results. Discover insights from Newsletter Form 5 2, including a solid 7.7% conversion rate but low traffic challenges. Learn actionable strategies to boost visibility and engagement while working toward the goal of 10 new subscribers by March 31. Ready to optimize your own signup forms? Let's explore together!
Building a Better Email Signup Form: My Experiment to Get 10 New Subscribers by March 31
Discover the art of crafting effective lead capture forms in this real-time experiment. Follow along as I implement proven strategies, track progress, and share actionable insights to help you build your email list and turn visitors into loyal subscribers.
What 3 marketing steps are designed to build customer relationships?
Building customer relationships. Growing audience. Growing customer relationships. Building audience. That’s the marketing mantra for many companies. If you’re not building relationships with your current customers, you are always on the lookout for new ones. And if you’re always on the lookout for new customers, you are missing out on opportunities to keep your customers coming back to you.
Let’s break down the final stage of the 3-Stage Marketing Strategy. Here we’ll discuss ongoing content and sales so that you know what to focus on in your marketing in order to build relationships and grow audiences. Or, is it the other way around?
3 Time-Saving Marketing Steps That Still Grow Your Audience
Your B2B marketing shouldn’t take all your time. These 3 steps help you clarify your message, streamline your content, and grow your audience faster.
Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
Mailchimp Certification, What Does It Mean? A Guide.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.