DOWNSTAGE MEDIA BLOG

MESSAGING AND CONTENT MARKETING FOR B2B

The StoryBrand Guide Podcast Launches with Annie Figenshu and Tyler Pigott

StoryBrand Guides have access to keynotes, frameworks, and tools designed to help them grow their businesses. The challenge is figuring out how to turn those resources into client work and revenue. That’s what inspired an internal StoryBrand pilot called What Does This Make Possible? Today, that idea has evolved into the StoryBrand Guide Podcast, co-hosted by Annie Figenshu and Tyler Pigott.

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Annie Figenshu to Host Live Session on How Businesses Can Simplify Their Marketing Message to Increase Customer Engagement

Most businesses aren’t losing customers because their product is bad. They’re losing customers because their marketing is too hard to understand. Downstage Media’s upcoming live session, How to Talk About Your Business So People Actually Buy, will teach founders and B2B business owners how to simplify their talking points so customers engage faster and buy with more confidence.

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Why a Clear Brand Message is Key to Growing Your Business (And How You Can Master It)

The Power of a Clear Brand Message: It's not easy to connect with your audience right now. Discover how a clear and compelling brand message can transform your business. Learn why a clear message drives revenue. Plus, learn what you must do before, during, and after you craft your brand message so you can get the most out of your marketing.

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Email Marketing, StoryBrand, Mailchimp Annie Figenshu Email Marketing, StoryBrand, Mailchimp Annie Figenshu

Embracing Evergreen Email Automation

You want to send emails out regularly, but life gets in the way. If you don’t find a sustainable way to manage your email marketing, you risk losing potential revenue. Plus, you might find yourself stuck on the content hamster wheel, always scrambling to keep up. Evergreen content is your new best friend. Create an email automation around that content and you will be able to relax and focus on other areas of your business. Here’s how to do it.

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Messaging, Email Marketing, StoryBrand, Mailchimp Annie Figenshu Messaging, Email Marketing, StoryBrand, Mailchimp Annie Figenshu

How Can a Clear BrandScript Boost Your Mailchimp Campaigns?

Struggling with inconsistent messaging and low engagement in your email marketing? Discover how a BrandScript can transform your Mailchimp campaigns. Learn how clear, compelling messaging can boost open rates, click-through rates, and strengthen your brand identity. In this blog post, I'll share practical steps to implement a BrandScript and real-life success stories that prove its impact. Ready to elevate your email marketing strategy? Read on to find out how!

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