DOWNSTAGE MEDIA BLOG

SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS

What is a Content Stockpile for Social Media? And Why Do I Need It?
Content Stockpile, Social Media Strategy, Helpful Tools, PAGER Method Annie Schiffmann Content Stockpile, Social Media Strategy, Helpful Tools, PAGER Method Annie Schiffmann

What is a Content Stockpile for Social Media? And Why Do I Need It?

Here’s what few people talk about when it comes to social media content: organizing posts after they’ve published. Think about it, if you’re making two to five posts each week on about three different social media platforms, that can add up to 750 different files in a year (Check my math on that). If you don’t have a handle on them, they will get out of control quickly. In this blog post, you’ll discover a way to not only store your social media content, but will collect your thoughts, and backup the social media content that you’ve already scheduled.

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Why You Need a Brand Playbook
Messaging, StoryBrand, StoryBrand Marketing Assessment Annie Schiffmann Messaging, StoryBrand, StoryBrand Marketing Assessment Annie Schiffmann

Why You Need a Brand Playbook

Among one of the most annoying daily occurrences in work is knowing you have a piece of information somewhere on your computer and can’t find it. It becomes especially frustrating when you’re trying to come across it in a hurry: the font you need to make today’s social media image, or the logo you have to submit to the podcast producer. A Brand Identity Playbook helps you have all of this information - plus vital messaging for your organization - in one place. Let’s break down how to create one, and what needs to go into it.

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