DOWNSTAGE MEDIA BLOG

MESSAGING AND CONTENT MARKETING FOR B2B

Downstage Media, Marketing, StoryBrand, Messaging Annie Figenshu Downstage Media, Marketing, StoryBrand, Messaging Annie Figenshu

Building a Solid Marketing Foundation: Why Messaging, One-Liners, and Brand Playbooks Matter

Every makeup kit needs a good foundation and so does every marketing strategy. Stage 1 of the 3-Stage Marketing Strategy is all about the foundation your brand needs to put its best face forward. Learn the initial steps to take for lasting, sustainable success.

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Overwhelmed by Marketing? Use This 3-Stage Strategy to Drive Results Fast

When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.

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Affiliate, Marketing Annie Figenshu Affiliate, Marketing Annie Figenshu

20 Takeaways from the 2023 Creator Economy Expo

Creator Economy Expo is a conference designed for content entrepreneurs who are building audiences - and businesses - via podcasts, blogs, newsletters, and social media. This year’s event was full of aha moments and takeaways. In this blog post, I’ve distilled twenty of those moments down for you so you can make the most out of what you’re publishing.

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