Be as Prepared as Santa on Christmas Eve
Boost Your Service-Based Business This Holiday Season with a Custom Marketing Plan
This year will be different.
Most service-based businesses miss out on holiday opportunities.
Yours doesn’t have to.
The holidays aren’t just for retail. Service-based businesses have unique opportunities to reach new clients and strengthen relationships with current ones. The problem is, many don’t realize the potential that holiday marketing offers.
Feeling overwhelmed or disconnected from holiday marketing? That’s common, but with the right plan, you can take advantage of this season to grow your business.
The holidays aren't just for retail.
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The holidays aren't just for retail. 〰️
Why Holiday Marketing is Essential for Service-Based Businesses
According to Mailchimp, well-planned holiday email campaigns lead to higher engagement and conversion rates, especially when personalized.
Helping Your Business Sleigh this Season
We understand how overwhelming it can feel to plan a holiday marketing campaign, especially when you’re already juggling so many aspects of running a business. It’s easy to think that holiday marketing is only for retailers or that you don’t have the time or resources to create something impactful. We’ve been there, and we know how frustrating it can be to watch potential opportunities slip by during such a critical season.
We’re here to guide you through every step, ensuring that your holiday marketing is not only effective but also stress-free. With us, you’ll have a trusted partner who knows how to turn holiday traffic into new clients and meaningful growth for your business.
At Downstage Media, you’re in expert hands. Everyone on our team is either a StoryBrand Certified Guide, Mailchimp certified, or both. We bring a wealth of experience in creating clear, engaging marketing strategies that actually work. We use proven frameworks like StoryBrand and insights backed by Mailchimp’s in-depth research to ensure your campaign is optimized for success.
Your Holiday Marketing Guides
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Annie Figenshu
Founder, CEO | StoryBrand Certified Guide | Mailchimp Partner | Copywriter | Content Marketing Strategist
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Charity Keller
StoryBrand Certified Guide | Copywriter | Social Media Specialist
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Holly Fisher
StoryBrand Certified Guide | Mailchimp Certified | Copywriter
Holiday Packages
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🎁 Holiday BrandScript Starter Package 🎁
Get your message holiday-ready with this starter package designed to help your business shine this season.
🎁 A custom BrandScript to clarify your festive message
🎁 A one-liner to ensure your holiday offering stands out
🎁 A copy of Building a StoryBrand—the perfect gift for honing your marketing skills
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🎄 Automated Sales Email Campaign 🎄
Give your holiday marketing the boost it needs with automated email sequences that keep your customers engaged from Black Friday to New Year’s Eve.
🎄Six automated sales emails that deliver results while you enjoy the holiday cheer
🎄 A custom BrandScript tailored for the holiday rush
🎄 A one-liner to keep your messaging on point
🎄 A copy of Marketing Made Simple to make sure your strategy sparkles
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✨ Essential Holiday Sales Funnel ✨
Make this your best holiday season yet with a sales funnel that turns holiday shoppers into loyal customers.
✨ A comprehensive Brand Playbook to keep your team aligned like Santa’s elves
✨ A tailored sales script to help you close deals with confidence
✨ Six festive, customized sales emails to drive holiday sales
✨ A custom BrandScript to clarify your holiday messaging and connect with your audience
✨ A one-liner that ensures your messaging is crystal clear for your holiday offerings
✨ A copy of Marketing Made Simple to guide your marketing efforts
Sparkle and Shine This Season
How to Get Started
Step 1
Get Instant Pricing
Our Holiday Marketing Estimator provides you with a clear idea of what to expect in terms of pricing.
Step 2
Create Your Plan
We’ll craft a custom holiday marketing plan that aligns with your business goals and ensures your message jingles all the way to your clients.
Step 3
Launch Your Campaign
Let your holiday marketing campaign spread cheer, attract new clients, and strengthen relationships—making this your most successful season yet!
Worried that holiday marketing hasn’t worked for you in the past?
Let the Ghosts of Christmas Past, Present, and Future show you why this year will be different. Together, we’ll take a look at your past efforts to understand what didn’t quite hit the mark. In the present, we’ll craft a clear, effective strategy tailored to your business. And looking ahead to the future, we’ll ensure your campaign not only drives results this season but sets the stage for long-term success. With our guidance, you won’t be haunted by missed opportunities—just a thriving business!
FAQs: Is Holiday Marketing Worth It for My Business?
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Holiday marketing helps you stay top-of-mind when customers are already in spending mode. For service-based businesses, this is an ideal time to reconnect with existing clients or attract new ones who are looking to solve specific holiday-related problems. We use personalized, data-driven campaigns to make sure your message resonates, boosting your chances of conversions.
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ROI varies based on the type of campaign, but businesses that engage their audience with well-timed, personalized emails often see higher-than-average returns during the holidays. According to Mailchimp, businesses that use targeted email campaigns during the holiday season experience significantly higher engagement rates, which often leads to increased revenue. With the right approach, you can maximize your ROI by focusing on existing clients and reaching new ones.
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We measure success through key performance indicators (KPIs) like email open rates, click-through rates, and conversions. If you’re running promotions, we’ll track the increase in sales and service bookings compared to previous periods. Additionally, we’ll look at customer engagement to see how well your message is resonating with your audience.
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Yes! Many small businesses that have never marketed during the holidays see immediate results once they have a focused campaign in place. The holidays offer a unique opportunity to capture the attention of clients who are actively searching for services or solutions. We’ll help you craft a message that connects with them at just the right time.
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A well-executed holiday campaign doesn’t just drive sales for a few weeks—it sets you up for future success. We’ll make sure your campaign builds long-term relationships with your clients by delivering value that extends beyond the holidays. After your holiday campaign, you can continue using the same strategies to engage clients throughout the year.
I’ve returned to my maiden name, Annie Figenshu. If you’re searching for Annie Schiffmann or wondering what the name change means, here’s the clear answer and what hasn’t changed about my work.