DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
3 Scary Truths (with Data) About Your Brand’s Social Media
Facing the facts about marketing your business on social media can be scary. But if you stay in the dark, you’re limiting your potential. Hootsuite and We Are Socials’ Global State of Media report sheds light on the current state of social. In this post, I’ll break down three truths that most companies ignore, show why they’re important (with data) and discuss how to adjust your strategy so you can banish the boogie man and and your business can grow.
Can I Use a StoryBrand BrandScript on Social Media with the PAGER Method? Yep! Here’s How.
When you first create a BrandScript for your company it can be unclear how to use it on social media. You don’t want to turn your feed into a billboard for your work, but you know it’s going to help your audience understand what you can do to solve their problems. The PAGER method will help you build your BrandScript into your content mix so you can help your audience understand what you do, how it make their lives better, and how they can get it.
Will the Marketing Mentorship Work for Me? Warning Signs it Won’t
The Marketing Mentorship that Downstage offers is a great DIY option for some people: there are online classes paired with 1-on-1 coaching. But… it’s not for everyone. No one wants to feel like they’ve put time, money, and effort into something that isn’t worthwhile. This blog post will lay out some red flags that will help you decide if this option is right for your brand.
What is General Content for the PAGER Method and How to Make It
General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.
What is Engagement Content for the PAGER Method With Examples
The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
How Do I Create Social Media Content from Blog Posts Using the PAGER Method?
When you are short on resources for creating social media content, you need to make the most out of what you do publish. Learn how to mine your existing blog posts for ideas you can repurpose throughout your social media channels. This social media strategy builds relationships with your audience by giving them what they want: great tips right in their feeds. Especially helpful for anyone using Downstage Media’s PAGER Method.
3 Simple Tasks to Do Every Day on LinkedIn
You know that fresh content on LinkedIn is important, but sometimes you just don’t have to time to create, schedule, and automate it. Sometimes you have to post on the fly. Here you’ll learn three simple tasks to do every day that not only includes great content, it also gets your brand in front of other people’s audiences, and nurtures relationships with your connections.
How Artists and Creatives Can Use a StoryBrand BrandScript to Simplify Their Marketing: 9 Ideas
You created a BrandScript to make sure that the messages you use in your marketing are simple, clear, and consistent. You won’t be able to make the most of your BrandScript if it’s just sitting somewhere on your computer. And that could lead to time and money lost creating one in the first place. Here, you’ll learn ten different ways to use your StoryBrand BrandScript so you can connect with your audience.
What Costs are There with Downstage Media’s Marketing Mentorship?
The prices for online courses and coaching programs varies wildly - with some as low as $47 and others are high as $5000. So when you’re considering an online course and a coaching program, it’s important to know what’s in store, and how it compares to other comparable courses. Downstage Media has partnered with Business Made Simple to offer a suite of online courses and a marketing mentorship as well. Here’s what you can expect to pay, and what is included, and how it compares in the marketplace.
How to: Upload and Label Files in Google Drive
When you’re first creating and storing social media content, it can be a little overwhelming. Often there are so many different platforms to get to know - between the social media channel itself, a third party tool that you’re using to schedule the content, and how to store the files themselves. On the flip side, if you don’t do anything, you will find that your storage quickly fills up and your images and videos are all over the place. When it comes time to reuse them, if you’re not organized it becomes a huge hassle. Here you’ll find a simple, low-tech way to organize and store your social media files.