Confused about StoryBrand Certified Guide vs Coach? Here’s what changed, why it changed back, and what it actually means for your marketing.

You like how StoryBrand makes your customer the hero, but applying that same thinking to blog posts, videos, and emails is a little murkier. This post shows how to use the StoryBrand framework as a jumping off point for your content marketing efforts. The result is customer-focused content that’s easier to create and more effective at building relationships.