DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
How Do I Leverage LinkedIn Effectively in 2024? Social Media Marketing World Insights for Business Owners
At Social Media Marketing World 2024 there were 5 sessions about LinkedIn. I watched them all so you don't have to. Here's what you need to know.
Can the PAGER zine make your marketing so *beep*ing good?
Our email inboxes and social media feeds are overloaded with marketing advice. It’s easy to tune it all out. But small adjustments to your content marketing strategy can make a big difference in your results. In this blog post, you’ll learn about Downstage Media’s PAGER zine and how you can get practical, tactical ideas sent straight to your door.
How do I use MeetEdgar with the PAGER method for social media?
Business owners hate how much time social media eats up in their day-to-day operations. Automating content - versus simply scheduling it - frees up hours every week. At Downstage Media, our favorite tool for scheduling and automating content is MeetEdgar. Let’s break down specifically how we use it with the PAGER method for our clients, so you can figure out if it’s the right tool for you.
How can I build up to posting on social media 5 times a week?
If you had a goal of going to the gym regularly, you wouldn’t start by going seven times a week. Or, if you did, you probably wouldn’t be able to keep that up for long. Posting on social media is the same way. In this blog post, you’ll learn a sustainable way to post 4-5 times a week. By gradually building up to this pace you’ll be able to keep up with both your social media marketing and everything else you have to do in your business.
No Click Content and the PAGER Method
You’ve heard that social media posts with links in them don’t get in front of as many people. So what can you do? Read this blog post for step-by-step instructions on how to make no click content with the PAGER method so your reach doesn’t get throttled.
Optimize October: 7 Ways to Freshen Up Your Social Media Accounts
October is a great time to give your social media presence a fresh boost and optimize your content for maximum results. A refresh may be just what’s needed to boost your visibility and stand out amongst the crowd. With these updates, you can effectively showcase your brand's story, captivate visitors, and grow your business. In this blog post, we'll explore seven key areas to focus on for “Optimize October.”
Get Over the Overwhelm: the 3-Stage Marketing Strategy
When you’re running your own marketing, it’s hard to know where to focus first. Making a haphazard choice can set you back months - and thousands of dollars. In this blog post, you’ll learn the three key stages every successful marketing strategy needs - from foundational elements to automated systems to ongoing content. With these in place you will reach new audiences and foster engagement with old ones. All without having to worry if you’re putting your efforts in the wrong place.
6 Strategies to Maximize Affiliate Links
If you’ve signed up for an affiliate program, you want to make it work for your business. In this post, you’ll learn how to can create a few marketing assets to put on autopilot so that you can perpetually drive revenue.
Stress-Free Social with the Simplify Your Social Media Webinar
So many people are paralyzed by what they should put on social media that they don’t put anything at all. “I hate social media” they tell me after I give keynotes. Here you’ll find out how by employing the concepts covered in the Simplify Your Social Webinar you can have a social media presence without the social media pressure.
Why A Sales Funnel is Just the First Step
You're kind of annoyed because now that you have your messaging in place people aren't showing up in droves. I've got good news for you - nothing is wrong. This is actually when the marketing work begins. You built your house with your messaging. Now you've got to invite people in with your marketing. Here are the fundamentals that all marketers know that will bring in and nurture new audience members.
Curate Content and Reclaim Your Time
Creating social media content on your social media channels can be very time consuming. But if you don't have regular content going out in your feeds, you could lose audience. Learn what curated content is, the benefits of using it, and how to find the best sources for your needs. You'll be able to reclaim time you previously spent creating content - time you can now spend on more important things.
Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method
When you’re putting out a big piece of content each week: a podcast episode, blog post, or YouTube video, you can feel pretty distressed having to distribute it on social media. But if you don’t, no one will know about this content you work so hard to create! How do you make the most of your long form pieces? Learn how to distribute them with the PAGER Method so you always have your freshest content in your content mix.
Promoting Events, Sales, and More on Social Media
So many people are torn when it comes to social media. They want it to drive their business goals, but they don't want to seem spammy. If they go too far in one direction, they're investing a lot of time without a great return. If they go too far in the other, their audience (and the algorithms) will get turned off. Here you'll learn how to promote your company on social media without turning your feed into an annoying billboard.
Using StoryBrand for Social Media
It’s not always clear how you can use StoryBrand on your social media. Much of the StoryBrand Framework is based around using marketing to increase sales - but social media is different than a website. And no one wants to turn their social media channels into a spammy billboard. Here you’ll learn a StoryBrand-inspired formula for writing copy on your social media posts, as well as different ways to use existing assets in your marketing - lead generators, BrandScripts, and more - in a way that works on social media.
4 Social Media Marketing Problems with 1 Solution
Social media marketing is constantly putting obstacles in front of brands. It is hard to navigate. but it’s vital for your brand to have a presence on at least a couple of platforms. The PAGER method solves four main issues that brands face with social media marketing so that you can get help your bottom line while at the same time build a community of fans.
What Does it Mean to “Variate” Content
Putting out social media content is a grind. You know how important consistently is - both to your audience and to the almighty algorithms. The trouble is, keeping up with that content can be a time suck. Here’s the thing: it doesn’t have to be so hard. By making different versions of your content you can save yourself hours every week. In this blog post, I’ll define “variate” and give you some examples of how that can work in your social media marketing strategy - especially if you are using the PAGER Model.
What Does the Simplify Your Social Group Look Like?
If you’ve heard about the Simplify Your Social Media Group and the 5 Day Intensive you may be wondering what’s in store. Here I’ll break down what the process looks, what your commitment will be, and how to get the most out of the experience so you can create great content in batches that you can put on autopilot.
3 Scary Truths (with Data) About Your Brand’s Social Media
Facing the facts about marketing your business on social media can be scary. But if you stay in the dark, you’re limiting your potential. Hootsuite and We Are Socials’ Global State of Media report sheds light on the current state of social. In this post, I’ll break down three truths that most companies ignore, show why they’re important (with data) and discuss how to adjust your strategy so you can banish the boogie man and and your business can grow.
When Should I Post to Social Media?
Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.
TikTok? Instagram? Picking Your Social Platforms
It’s not always easy to know which platforms to focus on for social media marketing. There are too many now to be on all of them, so how can you narrow down where you spend your time building your audience? In this post I’l break down what factors to consider before starting (or restarting) your social media efforts so you can be where your audience is paying attention.