Distributing Blogs, Podcasts, and Videos on Social Media With the PAGER Method

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When you’re putting out a big piece of content each week: a podcast episode, blog post, or YouTube video, you can feel pretty distressed having to distribute it on social media. But if you don’t, no one will know about this content you work so hard to create! How do you make the most of your long form pieces? Learn how to distribute them with the PAGER Method so you always have your freshest content in your content mix.

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Get your social media marketing audience to subscribe to your blog, YouTube channel, or podcast.

When you have a long form piece of content that is regularly going out - like a blog post, podcast episode, or YouTube video - you can feel a little panicky. Just when you hit publish, you share the link on social media, and it feels like it’s time to start working on the next one.

I know just how this is. I have put out posts every week on this blog for years. It’s like, “I just wrote this blog piece. Isn’t that enough? Do I also have to make a bunch of little pieces of content from that blog post to put out on social?!” The fact of the matter is, yes. Yes you do. I do. We all do. When you begin to create a piece of content like that’s it’s important to remember you’ll also have to distribute it.

I created the PAGER Method to address the issues that people were having with their social media. And when it came to long form content, most people weren’t making the most of this content. They would see the blog as the blog and social media as social media and never the twain shall meet. Which meant that a huge swatch of their audience wasn’t getting the benefits of some of the interviews, ideas, and concepts they spent the most time on.

(Or, it was barely making it to social media. A blogger, for example, would drop a link to their most recent episode on the day that it came out and that’d be it.)

Let’s break down:

• What Articles Content Is

• How to Make Articles Content

The PAGER Method and Articles Content

With PAGER, you post one piece of content each week from each category so you are posting 4-5 times a week on a platform. Note: Random is optional. To learn the PAGER Method, attend the next Simplify Your Social webinar.

The PAGER Method is a social media content creation and distribution strategy that I created to address issues people have with social media: that it doesn’t drive sales, it doesn’t drive traffic, posts don’t get seen, and it’s too self-promotional. You create a post from each category of PAGER - Promotional, Articles, General, Engagement, and Random - and publish it regularly.

Articles content includes:

• Articles you have written

• Articles you’ve been featured in

• Blog posts you’ve written

• Curated content

• Podcast episodes you’ve created

• Podcast episodes you’ve been a guest on

• Videos that you’ve created

• Videos you’ve appeared in

By including this kind of content into your content mix, you can ensure that your feed regularly has thoughtful content that your audience will learn from which will help them decide whether or not to subscribe to your blog, podcast, or YouTube channel, thus growing your audience.

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Benefit of Articles Content: When You’re Not the Expert

If you are creating content for a client, and you’re not the subject matter expert, long form content like podcast episodes and blogs are excellent sources of information about the topic without having to go to the subject matter expert. When I was creating social media posts for a couple of different medical practices, I relied on this content so I wouldn’t have to keep going to the doctors throughout the week and ask them, “so, um, how does this work, exactly?” Usually blog posts had that information all laid out.

Were they using the blog posts for search engine optimization? Yes.

But content and is content and traffic is traffic. And by using the content on the blog - and pointing people to it - it brings more of your social media audience to your website.

Benefit of Articles Content: Play the Hits

My dad, Bill Figenshu, who always says, “Play the hits.”

My dad was in radio. He was the head of Viacom’s radio division and launched some of the most successful radio stations of his time. The secret? “Play the hits.” My dad was a firm believer in finding what worked and then giving the audience what it wanted. It’s not that much different with your Articles content.

Not only do you want to create social media content about your most recent articles, blog posts, or videos, you also want to create social media content around your most popular ones too.

Check your stats to see which are doing the best and then create social media content around those as well. Play the hits.

Create, Vary, Automate

Here’s how to create a batch of 5 social media posts for each long form piece that you publish.

1. choose an article (or blog post, podcast episode, etc)

2. create 5 variations of social media posts that point people toward that article

3. schedule and/or automate

You can come up with your own 5 variations, but here’s what I make.

For every blog post I publish I create a:

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A post shared by Annie Schiffmann | Downstage Media (@annieschiffmann)

1. still shot (I use PicMonkey for this, but Canva would work fine)

2. a quick video (like the one on the right. I use wave.video for this.)

3. Story (I take the video from #2 and then download each frame for a Story)

4. Carousel (I take the video from #2, resize it to a square, and then download each from for a carousel)

5. Reel where I’m talking straight to camera about the blog post

I usually create these all at once because they’re fast. And then I know that I have five weeks of Articles content taken care of that point toward either a recent or a popular post.

Your Most Recent, and Best Work

Imagine how great it would feel knowing that regularly you’ve got social media posts that point your audience to your most recent work and your best received work.

Learn to Simplify Your Social

Register for the next Simplify Your Social webinar to learn how to create, vary, and automate your social media posts in a fraction of the time using the PAGER method.

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