DOWNSTAGE MEDIA BLOG
MESSAGING AND CONTENT MARKETING FOR B2B
What Does the Simplify Your Social Group Look Like?
If you’ve heard about the Simplify Your Social Media Group and the 5 Day Intensive you may be wondering what’s in store. Here I’ll break down what the process looks, what your commitment will be, and how to get the most out of the experience so you can create great content in batches that you can put on autopilot.
3 Scary Truths (with Data) About Your Brand’s Social Media
Facing the facts about marketing your business on social media can be scary. But if you stay in the dark, you’re limiting your potential. Hootsuite and We Are Socials’ Global State of Media report sheds light on the current state of social. In this post, I’ll break down three truths that most companies ignore, show why they’re important (with data) and discuss how to adjust your strategy so you can banish the boogie man and and your business can grow.
Boost Your Social Media Strategy: How to Use Your StoryBrand BrandScript with the PAGER Method
Struggling to get your social media posts noticed? It might not be your content—it’s your strategy. By combining the StoryBrand BrandScript with Downstage Media’s PAGER method, you can create social posts that not only resonate but also drive real results. In this post, you'll learn a step-by-step approach to crafting clear, engaging content that doesn’t turn your feed into an endless ad, but a true engagement tool.
Will the Marketing Mentorship Work for Me? Warning Signs it Won’t
The Marketing Mentorship that Downstage offers is a great DIY option for some people: there are online classes paired with 1-on-1 coaching. But… it’s not for everyone. No one wants to feel like they’ve put time, money, and effort into something that isn’t worthwhile. This blog post will lay out some red flags that will help you decide if this option is right for your brand.
How do I Get Started With the PAGER method?
Changing the way that you create, schedule, and automate your social media content can be tricky - it may seem like a lot of work to set up a new system, until you start to realize the time that you get back every day that you don’t have to think about posting.
Here you’ll find a list of what you need to get started incorporating the PAGER Model for your social media marketing: what stuff you need to have handy, recommended apps, and free downloads that will make setting up this system faster and easier.
Are You Wasting Money on Advertising? 10 Ways to Know
Most people are wasting money on advertising and don't even know it. This issue is a serious problem and needs to stop. In this article, Evan Cox from Caffeine Marketing, unpacks ten of the most common ways people waste money on advertising.
What is General Content for the PAGER Method and How to Make It
General Content is the “G” of the PAGER method, and it can be the most confusing because it’s the most vague category. But these are the posts that show your audience that you understand who they are and you know how to solve their problems. Read on to understand what these posts are, see them in action, and learn how to implement them into your content mix so you can turn your audience into your community.
What is Engagement Content for the PAGER Method With Examples
The “E” of the PAGER model for social media strategy is Engagement, and it can be tricky to make since they’re the most unusual posts. But these are the posts that help build your relationship with your audience because you are asking them for their opinion. And if there’s anything social media has taught us it’s how to express our opinion. Let’s break down what Engagement posts are, the various forms they can take, and how to include them as part of your overall social media strategy.
7 Elements Every Lead Generator Needs
No one wants to take the time to create a lead generator and then automate it with their email platform, if it’s not going to build relationships with your audience. But a lame lead generator can do just that. Dive in to the seven elements your lead generator needs to establish your brand, project, or company as one that’s worth knowing!
What is the PAGER Method? The Social Media Strategy Explained
It’s time to simplify social media for small businesses and brands. The PAGER Method is a social media strategy that you can easily use on any platform and in any niche. You’ll know what to create, ensure that your content isn’t too salesy, and still promote the events and initiatives that your business needs to survive. Here, get an overview of Downstage Media’s own content method with examples. This is the basis for Annie Figenshu’s book, Simple Social Media.
How Do I Create Social Media Content from Blog Posts Using the PAGER Method?
When you are short on resources for creating social media content, you need to make the most out of what you do publish. Learn how to mine your existing blog posts for ideas you can repurpose throughout your social media channels. This social media strategy builds relationships with your audience by giving them what they want: great tips right in their feeds. Especially helpful for anyone using Downstage Media’s PAGER Method.
3 Simple Tasks to Do Every Day on LinkedIn
You know that fresh content on LinkedIn is important, but sometimes you just don’t have to time to create, schedule, and automate it. Sometimes you have to post on the fly. Here you’ll learn three simple tasks to do every day that not only includes great content, it also gets your brand in front of other people’s audiences, and nurtures relationships with your connections.
What is Promotional Content and How to Make It
If you don’t post on social media about your promotions, initiatives, or events your audience won’t know what you have going on business-wise. So you can start to question whether all of the time that you spend posting is worthwhile at all. Here you’ll learn a simple system to create posts that will help you reach your business goals without making your account seem like a salesy billboard.
Signs Your Brand Messaging Isn’t Working
If your marketing isn’t connecting with your audience you might need a better messaging. Here’s how to tell if that’s the issue, and what to do if it is.
Why Does Downstage Media Use Bookshop.org?
If you’ve clicked on a book recommendation from me, odds are good that you’ve been sent to BookShop.org. But what is this site? Why not use Amazon? Here’s why we recommend books through this site, and how buying books from Bookshop.org supports not only Downstage Media, but your favorite indie bookstore as well.
Mailchimp Certification, What Does It Mean? A Guide.
It can be hard to make the most of your email marketing. You don’t have the time to learn how to send out more than a quick blast but you don’t have the time to learn anything more. Annie Schiffmann is Mailchimp Certified and takes you through how that special training can help you reach your goals for your company.
How Can You Put Your Marketing on Autopilot This Summer?
It can be easy to feel envious of people enjoying the long days of summer when you're trying to get your projects off the ground. A new offering from Downstage Media is designed to put your marketing on autopilot because after the past two years you deserve a great summer.
Common Questions with Done for You Services from Downstage Media
Before investing in your marketing, it’s normal to have questions. Here are some of the concerns that come up the most often for our clients before they hire Downstage Media to take care of their messaging, strategy, or email marketing.
Set Aside 20 Minutes Each Day to Do This
Most people’s days are spent in reacting mode: answering emails, responding to texts, and fulfilling the jobs that they’ve been hired for. By taking twenty minutes out of each day - and accomplishing these three simple tasks - you’ll be more proactive and creative while nurturing real relationships (business or otherwise).
When Should I Post to Social Media?
Understanding the best time to post for your brand on social media can be tricky. Most of the pros will tell you to “test and see what works for your audience.” But if you’re not into conducting a science fair-type experiment just to figure out the best time to post to Instagram, read on.