DOWNSTAGE MEDIA BLOG
SOCIAL MEDIA STRATEGY, MESSAGING, AND EMAIL MARKETING TIPS
What Thought Leaders Can Learn from Junk Mail About Clearer Websites
If you’re a thought leader or the face of your brand, you’ve probably invested in a beautiful website that may not convert the way you want. In this post, web designer Kristin Madeja shows you how direct response marketing principles can help your site move people from “This looks nice” to “I’m ready to book.” You’ll learn about clarity, calls to action, testing, and photography, so your audience takes action.
The Content Production Team: How to Turn Thought Leadership into a Scalable Marketing System
Every thought-driven brand faces the same challenge: the ideas come fast, but the content process lags behind. The Content Production Team helps you choreograph the content by defining who does what so your thought leadership becomes consistent, scalable, and effective.
Follower Count Doesn’t Matter as Much as You Think
You don’t need a massive following to grow your business—you need a smart content strategy and the right systems. In this post, Annie Figenshu breaks down why email marketing still outperforms social media, how to build trust with a smaller audience, and what to focus on if you’re ready to stop chasing followers and start seeing results.
Annie Figenshu: the Marketer formerly known as Annie Schiffmann
I’ve returned to my maiden name, Annie Figenshu. If you’re searching for Annie Schiffmann or wondering what the name change means, here’s the clear answer and what hasn’t changed about my work.
Start Prepping for 2025: How to Build a Marketing Strategy That Works for You All Year
Get your business ready for 2025! In this post, you’ll learn a streamlined, five-step plan designed for small teams. From choosing your top focus to setting up automations and tracking the right metrics, each step is crafted to help you make an impact with clarity and confidence. Let’s start the new year with a marketing strategy that’s both manageable and powerful.
Is Tilt Publishing Right for Your Book? Here’s What You Need to Know.
Tilt Publishing isn’t just about getting your book on the shelves—it’s about giving authors the control, reader data, and engagement they deserve. As the publisher of The Content Entrepreneur and Simple Social Media, I chose Tilt for the same reasons you might: meaningful connections, long-term growth, and turning a book into a true brand-building tool. Discover how Tilt’s unique approach can transform your book from launch day to lasting impact.
StoryBrand for Blog Posts, Videos, and Emails
You like how StoryBrand makes your customer the hero, but applying that same thinking to blog posts, videos, and emails is a little murkier. This post shows how to use the StoryBrand framework as a jumping off point for your content marketing efforts. The result is customer-focused content that’s easier to create and more effective at building relationships.