What You Can Expect in Pricing with Done For You Services From Downstage Media
In order for your work to be seen, you need great marketing. The problem is, setting up an email list, or a nurturing email sequence or rewriting the copy on your homepage seems daunting. You need someone to do it for you. But what is the price going to look like? No one wants surprises when they go to pay their invoice. So here is the information up front about what Downstage Media’s marketing services are going to cost, what you can expect to find in the marketplace, and what options there are for all budgets.
Which Marketing Services Does Downstage Media Offer?
Many times people come to Downstage Media because they know what they don’t know. Maybe they’ve taken the StoryBrand Marketing Assessment, got their report, learned what major elements their marketing was missing, and are ready to get started. Or perhaps they know that they need to set up some sort of way to collect emails, or have emails going out automatically. Or they need to improve their homepage on their website. They’re just not sure how to do all of that. And figuring it out costs them time they don’t have.
I am certified in both Mailchimp and StoryBrand and can help you come up with the messaging that your marketing needs, give you a marketing plan, and then implement that for you.
Here are some of the projects Downstage Media has recently completed:
a New Jersey-based marketing company needed someone to organize their Mailchimp contacts list and send out a monthly email so they could save time
a financial tech firm needed someone to create a social media marketing strategy for them so they could automate their content
a real estate company in Florida was having an issue with their Mailchimp email campaigns going into spam and needed someone to take a look at their Mailchimp settings to improve send rates so they could connect with their audience better
two marketing companies - one in Texas, one in California - wanted weekly emails to go out to their subscribers and needed someone to set up a 52-week automation so they could nurture their audience on autopilot
How Much Does Marketing with Downstage Media Cost
How much your specific marketing plan costs is based on your company’s specific needs. Besides issues that you know you are already dealing with, the StoryBrand Marketing Report can identify areas that your company is overlooking. I will be able to see the results of that and can discuss with you which each aspect of implementation will cost. Here is some information to know, though.
Downstage Media’s services start with basic messaging. Basic messaging revolves around making the words your company uses in its marketing crystal clear. From solid messaging we we can build outstanding email campaigns, lead generators, and social media posts. But without it, all of that work falls flat and clients don’t get the results their business needs. So messaging is the foundation that we start from. Once we have that in place we use it to create:
a BrandScript that your company will draw from
a BrandScript Script for videos, social media, and web copy
a Brand Playbook so you have one central location for your BrandScript, logos, brand colors, fonts, and images.
This basic packages starts at $2500.
Should you need Downstage Media to create a social media strategy, an email sequence, or a lead generator for you, pricing is usually around $3500 and fluctuates depending on what solutions you are looking for. For example, if the emails are already written and you need someone to put them into Mailchimp that will be a different price point than if you would need the emails written as well.
Also, if you need an email written on a monthly basis, then there will be the initial start up fee as well as the recurring fee.
Rest assured, though, that costs are always discussed and agreed upon ahead of time, both verbally and in writing.
How Does This Compare in the Market Place
A still shot of the comparison page Marketing Made Simple to find similarly-trained marketers offering similar services.
Looking through online marketing listings (like MarketingMadeSimple.com) for people with comparable training to mine, you’ll find that Downstage Media’s pricing is on the low end of the spectrum for this level of marketing services. This is by design. I believe that when people are exposed to the arts on a regular basis they become better people, and part of my mission is to offer marketing services to those in the performing arts at a reasonable rate. If you are not in the performing arts, then you benefit as well! Bonus!
(If you notice the projects listed above were not in the arts or creative space.)
Outside of the StoryBrand Guide community, prices for services like these can vary wildly. But, here’s what I’ll say: you get what you pay for. Often a lower price means that your project won’t be delivered on time, may not be the quality that you were hoping for, and there was a lot that wasn’t clearly spelled out from the outset.
When you work with a professional you get professional results. But, of course, you know that! You’re a pro yourself!
Professionals Working With Professionals
As you can see, Downstage Media offers done for you marketing services at competitive prices so that you can help your brand shine. You should do what you’re good at - the other stuff is simply a distraction.
Imagine how great it’ll be knowing that you are out there, “doing your thing” while other your marketing are taken care of. Your audience can go to your website and know what you do, how you will make their lives better, and how they can get it jus by browsing the homepage. Your social media followers will have a steady stream of content that they can connect with that also helps them understand what you have coming up. Your email subscribers are regularly receiving useful information from you about the issues that you can help them with.
This is all possible with great marketing.
Schedule an Intro Call so that we can find out what issues you have with your marketing, and how to work through them quickly.
Side Note: Great Marketing for All Budgets
Downstage Media is committed to helping those in the arts and creative fields connect with their audiences. Outside of Done For You services, there are other options that you can choose from. It all depends on your budget, time and skill level. The chart below outlines which products work with your obstacles.
No Budget and No Time but have a good amount of skills in tech and writing?
Choose the Done With You: Enhanced Livestream. In two days you’ll get your messaging done, and get a 5-point marketing plan.
No Time and No Skills but a good amount of budget?
Choose Done For You. Have a professional get you professional results.
No Skills and No Budget but have a good amount of time?
Choose Do It Yourself. Go at your own pace to work through your marketing path and have Annie coaching you throughout.
No Skills, No Budget, and No Time?
Take advantage of the events Downstage Media produces, the blog posts Annie Schiffmann publishes, and the recommended books
Happy to have a convesation with you to discuss the best option for your brand. Simply Schedule an Intro Call and we’ll get started.
You created a BrandScript to make sure that the messages you use in your marketing are simple, clear, and consistent. You won’t be able to make the most of your BrandScript if it’s just sitting somewhere on your computer. And that could lead to time and money lost creating one in the first place. Here, you’ll learn ten different ways to use your StoryBrand BrandScript so you can connect with your audience.